Smart Home - Nigeria

Nigeria

Revenue in the Smart Home market is projected to reach €226.7m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 11.19%, resulting in a projected market volume of €385.2m by 2029.
Household penetration will be 30.2% in 2024 and is expected to hit 43.3% by 2029.
The average revenue per installed Smart Home currently is expected to amount to €14.43.
A global comparison reveals that most revenue is generated United States (€35,610.0m in 2024).

Definition:

The Smart Home market constitutes the sale of networked devices and related services that enable home automation for private end users (B2C). Considered are devices that are connected directly or indirectly via a so-called gateway to the Internet. Their main purposes are the control, monitoring, and regulation of functions in a private household.

The remote control and monitoring of individual devices and, if applicable, their direct communication with one another (Internet of Things), is an essential component of intelligent home automation.

Devices whose primary function is not the automation or remote control of household equipment, e.g., smartphones and tablets, are not included here. Similarly, devices that relate to household connection and remote control only to a limited extent, such as smart TVs, are not included either.

Structure:

Smart Home is segmented into six main markets:

The Control & Connectivity market includes the essential equipment (connected and remote-control devices) and services that are part of an intelligent home network. The segment includes smart speakers (Amazon Echo, Google Home, etc.), central control and communication units (hub/gateway), programmable control buttons (e.g. wall switches and adjustable dials), and smart plugs for the control of non-smart devices.
The Security market includes the sale of devices for networked access control and management for buildings and premises. This includes surveillance products (e.g. security cameras, motion sensors, programmable and remote control door locks) as well as equipment for risk monitoring (connected smoke detectors and humidity sensors).
Home Entertainment comprises the sale of products and services for multi-room entertainment (e.g. sound systems) as well as connected remote controls and streaming devices (e.g. Amazon Fire TV stick, Google Chromecast). General, freely programmable buttons and switches (see Control & Connectivity) or light bulbs for different lighting scenarios (see Comfort & Lighting) are not included. Smart TVs are also not considered here because their functions are, in most cases, not directly controlled via the Internet but networking is primarily used for the retrieval of media content.
The Energy Management market covers the sale of products and services for the control and reduction of energy consumption (e.g. automated heating control and timers) as well as connected sensors (e.g. temperature, sunlight, and precipitation sensors). Networked light bulbs (see Comfort & Lighting) and smart sockets/plugs (see Control & Connectivity) are not included. Unlike in previous releases, smart plugs are no longer part of this segment but can now be found in the Control & Connectivity segment. Smart Meters are not part of our Smart Home market.
Smart Appliances includes connected versions of all kinds of household appliances. This includes large appliances (fridges, washing machines, ovens etc.) as well as small appliances (microwaves, coffee machines, vacuum and mowing robots etc.), provided they are connected to the internet. An indirect connection via a local network is also possible, as long as the remote access and control of the respective appliances via the connection is given.
Comfort & Lighting includes devices for the improvement of the living atmosphere. These are devices such as sensors and actuators (e.g. door and window sensors, shutters) as well as connected and remote controllable light sources (smart bulbs) or garage door controls.
Programmable or controllable power sockets are not included (see Control & Connectivity).

Additional Information:

The market comprises revenue, average revenue per smart home, number of smart homes so as the household penetration rate by smart home, and key players. Figures are generated through both online and offline sales channels and include exclusive spending by consumers (B2C). Market leaders include Samsung, LG, Amazon, Google, Ring, and Bosch, renowned for their innovation, brand recognition, and expansive distribution channels within their respective categories. For more information on the data displayed, use the info button right next to the boxes.

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Analyst Opinion

The Smart Home market in Nigeria is experiencing a steady growth trajectory, driven by various factors influencing consumer behavior and market dynamics.

Customer preferences: Consumers in Nigeria are increasingly embracing smart home technology due to the convenience and efficiency it offers in managing household tasks and enhancing security. The rising middle-class population in the country is seeking ways to modernize their homes and lifestyles, leading to a growing demand for smart home devices. Additionally, the desire for energy efficiency and cost savings is prompting more households to adopt smart solutions for lighting, heating, and other utilities.

Trends in the market: In Nigeria, the Smart Home market is witnessing a surge in the adoption of connected devices such as smart speakers, smart thermostats, and smart security systems. These devices are becoming more affordable and accessible to a wider range of consumers, driving the overall market growth. Moreover, the integration of artificial intelligence and voice recognition technology is making smart home systems more intuitive and user-friendly, further fueling their popularity among tech-savvy consumers.

Local special circumstances: One of the unique aspects shaping the Smart Home market in Nigeria is the focus on security and safety solutions. With increasing concerns about crime and burglary, Nigerian consumers are prioritizing smart security devices such as CCTV cameras, smart locks, and motion sensors to protect their homes and loved ones. This emphasis on security features distinguishes the Nigerian market from other regions and influences the types of smart home products that are in high demand.

Underlying macroeconomic factors: The economic growth and urbanization trends in Nigeria are playing a significant role in driving the expansion of the Smart Home market. As more people migrate to urban areas and experience higher disposable incomes, there is a greater propensity to invest in home automation and smart technologies. Furthermore, the growing awareness of environmental sustainability and the need for energy conservation are encouraging consumers to opt for smart home solutions that promote efficiency and eco-friendliness. These macroeconomic factors are creating a conducive environment for the continued growth of the Smart Home market in Nigeria.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.