Market Insights Consumer Food Fruits & Nuts

Processed & Frozen Fruits - Nigeria

Nigeria

Revenue in the Processed & Frozen Fruits market amounts to €1.61bn in 2024. The market is expected to grow annually by 9.72% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€9,351m in 2024).
In relation to total population figures, per person revenues of €7.01 are generated in 2024.
In the Processed & Frozen Fruits market, volume is expected to amount to 256.70m kg by 2029. The Processed & Frozen Fruits market is expected to show a volume growth of 1.2% in 2025.
The average volume per person in the Processed & Frozen Fruits market is expected to amount to 1.1kg in 2024.

Key regions: Philippines, Canada, India, China, United States

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Analyst Opinion

The Processed & Frozen Fruits Market in Nigeria is experiencing subdued growth due to various factors, including increasing awareness about health benefits, convenience of frozen products, and digital technologies. These factors have contributed to the market's slow growth rate.

Customer preferences: There has been a growing demand for organic and natural processed and frozen fruits in the Nigerian market. This trend is driven by the increasing health consciousness among consumers and a desire for clean and sustainable food options. Additionally, there is a rise in demand for convenience foods due to busy lifestyles and a growing urban population. As a result, there has been a shift towards frozen fruits with longer shelf lives and easier preparation methods.

Trends in the market: In Nigeria, the Processed & Frozen Fruits Market of the Fruits & Nuts Market within The Food market is experiencing a surge in demand due to the growing trend of healthy eating and convenience. The market is also witnessing an increase in the use of e-commerce platforms for purchasing these products, providing easier access for consumers. Additionally, there is a rise in the demand for locally sourced and sustainable products, leading to the development of new technologies and methods for processing and freezing fruits. These trends are significant as they reflect the changing consumer preferences and present opportunities for industry stakeholders to innovate and cater to the evolving market needs. However, it also poses challenges for small-scale farmers and producers who may struggle to keep up with the technological advancements. As the market continues to expand, it is crucial for stakeholders to consider the implications of these trends and adapt accordingly to stay competitive.

Local special circumstances: In Nigeria, the Processed & Frozen Fruits Market of the Fruits & Nuts Market within The Food market is heavily influenced by the country's diverse geography and cultural preferences. The abundance of tropical fruits such as mangoes, pineapples, and bananas allows for a wide variety of frozen and processed fruit products. Additionally, the country's growing middle class and increasing urbanization have led to a growing demand for convenient and healthy food options, driving the growth of the market. However, the market is also affected by regulatory challenges, such as strict import and export regulations, which can hinder the availability and affordability of certain products.

Underlying macroeconomic factors: The Processed & Frozen Fruits Market of the Fruits & Nuts Market within The Food market in Nigeria is influenced by various macroeconomic factors. These include the country's economic health, fiscal policies, and global economic trends. The Nigerian government has been implementing policies to boost the agriculture sector, which has a direct impact on the processed and frozen fruits market. Moreover, the country's growing population and increasing urbanization are driving the demand for convenient and ready-to-eat food products, including processed and frozen fruits. Additionally, rising disposable income and changing consumer preferences towards healthy and natural food products are also contributing to the growth of the market. However, factors such as inadequate infrastructure, limited access to finance, and regulatory challenges can hinder market growth in Nigeria.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.