Prepared Baby Food - Nigeria

Nigeria

Revenue in the Prepared Baby Food market amounts to €77.27m in 2024. The market is expected to grow annually by 5.17% (CAGR 2024-2029).
In global comparison, most revenue is generated in Russia (€2,623m in 2024).
In relation to total population figures, per person revenues of €0.34 are generated in 2024.
In the Prepared Baby Food market, volume is expected to amount to 10.85m kg by 2029. The Prepared Baby Food market is expected to show a volume growth of 2.8% in 2025.
The average volume per person in the Prepared Baby Food market is expected to amount to 0.0kg in 2024.

Key regions: United States, United Kingdom, South Korea, India, Russia

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Analyst Opinion

The Prepared Baby Food Market in Nigeria has seen minimal growth, influenced by factors such as low purchasing power, low awareness, and cultural preferences for homemade baby food.

Customer preferences: There has been a noticeable increase in demand for organic and natural baby food products in Nigeria, as parents are becoming more health-conscious and aware of the potential harms of processed foods. This trend is driven by cultural beliefs and traditions that prioritize natural and home-cooked meals for infants. Additionally, with the rise of working mothers and busy lifestyles, there is a growing preference for convenient and ready-to-eat baby food options, leading to a surge in sales of prepared baby food products.

Trends in the market: In Nigeria, the Prepared Baby Food Market of the Baby Food Market within The Food market is experiencing a surge in demand for organic and natural baby food products. This trend is driven by parents' increasing awareness of the importance of healthy and nutritious food for their babies. As a result, major players in the market are expanding their product offerings to include organic and natural options. Additionally, there is a growing trend of online shopping for baby food, with e-commerce platforms offering a wide variety of products. This shift towards healthier and more convenient options is expected to continue, presenting opportunities for industry stakeholders to innovate and cater to the changing preferences of consumers.

Local special circumstances: In Nigeria, the Prepared Baby Food market is influenced by the country's diverse cultural and dietary preferences. Local foods such as cassava, yams, and plantains are commonly used in baby food products, catering to the traditional Nigerian diet. Additionally, strict government regulations on food safety and labeling also impact the market dynamics. The country's expanding middle class and increasing urbanization have led to a rise in demand for convenient and nutritious baby food options, resulting in the growth of the Prepared Baby Food market.

Underlying macroeconomic factors: The Prepared Baby Food Market within the Baby Food Market is influenced by macroeconomic factors such as population growth, changing consumer preferences, and government initiatives to improve nutrition. The rise in disposable income and urbanization in Nigeria has resulted in an increase in demand for convenient, nutritious, and safe baby food products. Moreover, the growing awareness about the benefits of organic and natural products has led to a shift towards healthier options in the market. The government's efforts to reduce malnutrition and promote healthy eating habits among children also play a significant role in driving market growth.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.