Market Insights Digital eServices Online Gambling

Online Sports Betting - Peru

Peru

Revenue in the Online Sports Betting market is projected to reach €156.70m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 6.83%, resulting in a projected market volume of €204.10m by 2028.
In the Online Sports Betting market, the number of users is expected to amount to 481.9k users by 2028.
User penetration will be 1.1% in 2024 and is expected to hit 1.4% by 2028.
The average revenue per user (ARPU) is expected to amount to €0.40k.
In global comparison, most revenue will be generated in Australia (€9,048.00m in 2024).
With a projected rate of 48.9%, the user penetration in the Online Sports Betting market is highest in Canada.

Key regions: Brazil, Germany, Japan, Europe, South Korea

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The Online Sports Betting market in Peru is experiencing significant growth and development.

Customer preferences: Peruvian customers have shown a strong interest in online sports betting, with a growing number of people participating in this form of gambling. The convenience and accessibility of online platforms have made it easier for customers to place bets on their favorite sports events. Additionally, the availability of a wide range of sports and betting options has attracted a diverse customer base.

Trends in the market: One of the key trends in the online sports betting market in Peru is the increasing adoption of mobile betting. With the widespread use of smartphones and improved internet connectivity, customers are now able to place bets on their mobile devices anytime and anywhere. This trend has led to a surge in mobile betting apps and platforms, offering a seamless and user-friendly experience for customers. Another trend in the market is the rise of live betting. Peruvian customers are increasingly interested in placing bets while the sports events are happening in real-time. This form of betting allows customers to take advantage of the changing odds and make informed decisions based on the progress of the game. Live betting has become particularly popular for major sporting events, such as football matches and tennis tournaments.

Local special circumstances: Peru has a strong sporting culture, with football being the most popular sport in the country. This passion for sports has translated into a growing interest in sports betting among Peruvian customers. The availability of online platforms has made it easier for fans to engage with their favorite sports and teams, further fueling the demand for online sports betting.

Underlying macroeconomic factors: The growing online sports betting market in Peru can also be attributed to several underlying macroeconomic factors. The country has experienced steady economic growth in recent years, leading to an increase in disposable income among the population. As a result, more people have the financial means to participate in online gambling activities, including sports betting. Furthermore, the increasing internet penetration rate in Peru has played a crucial role in the development of the online sports betting market. With more people gaining access to the internet, the potential customer base for online gambling has expanded significantly. This has created a favorable environment for online sports betting operators to thrive and attract new customers. In conclusion, the Online Sports Betting market in Peru is experiencing significant growth and development due to customer preferences for convenience and accessibility, as well as the availability of a wide range of betting options. The adoption of mobile betting and the rise of live betting are key trends in the market. Peru's strong sporting culture and underlying macroeconomic factors, such as economic growth and increasing internet penetration, have also contributed to the market's growth.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.