Market Insights Digital eServices Dating Services

Matchmaking - Peru

Peru

Revenue in the Matchmaking market is projected to reach €2.18m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 2.00%, resulting in a projected market volume of €2.36m by 2028.
In the Matchmaking market, the number of users is expected to amount to 378.9k users by 2028.
User penetration will be 0.8% in 2024 and is expected to hit 1.1% by 2028.
The average revenue per user (ARPU) is expected to amount to €7.86.
In global comparison, most revenue will be generated in China (€1,123.00m in 2024).
With a projected rate of 3.8%, the user penetration in the Matchmaking market is highest in South Korea.

Key regions: India, South Korea, China, Asia, United States

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Analyst Opinion

The Matchmaking market in Peru has been steadily growing in recent years, driven by changing customer preferences and local special circumstances.

Customer preferences: Peruvian consumers are increasingly turning to online platforms and apps to find romantic partners. This shift in customer preferences can be attributed to several factors. Firstly, the convenience and accessibility of online matchmaking services allow individuals to connect with potential partners from the comfort of their own homes. Additionally, the anonymity provided by these platforms allows users to be more open and honest about their preferences and intentions, increasing the likelihood of finding a compatible match.

Trends in the market: One of the key trends in the matchmaking market in Peru is the rise of niche dating platforms. These platforms cater to specific demographics or interests, such as religious affiliations, hobbies, or cultural backgrounds. This trend reflects the growing demand for more personalized and targeted matchmaking services, as individuals seek partners who share their values and interests. Another trend in the market is the increasing popularity of mobile dating apps. These apps offer a more convenient and user-friendly experience, allowing users to browse and connect with potential partners on-the-go. The widespread adoption of smartphones and the increasing availability of mobile internet in Peru have contributed to the growth of this trend.

Local special circumstances: Peru's traditional dating culture, which emphasizes family and community values, has also influenced the development of the matchmaking market. Many Peruvians still rely on their social networks, such as friends and family, to find potential partners. However, as urbanization and modernization continue to reshape Peruvian society, more individuals are turning to online matchmaking services as a complement to traditional methods.

Underlying macroeconomic factors: The growing middle class in Peru has contributed to the expansion of the matchmaking market. As more Peruvians achieve higher levels of education and income, they are seeking partners who share similar social and economic backgrounds. Online matchmaking services provide a platform for individuals to connect with like-minded individuals who may not be easily accessible through traditional social networks. Furthermore, Peru's relatively young population and high smartphone penetration rate have also fueled the growth of the matchmaking market. Younger generations are more open to using technology for dating purposes and are more likely to embrace online matchmaking services. As Peru's population continues to grow and become increasingly tech-savvy, the demand for online matchmaking services is expected to continue to rise. In conclusion, the matchmaking market in Peru is experiencing growth due to changing customer preferences, including the increasing use of online platforms and apps. Niche dating platforms and mobile dating apps are emerging as key trends in the market. Peru's traditional dating culture and the country's growing middle class are also contributing factors. Additionally, the young population and high smartphone penetration rate in Peru are driving the demand for online matchmaking services.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.