Market Insights Digital eServices Online Gambling

Online Casinos - Peru

Peru

Revenue in the Online Casinos market is projected to reach €134.90m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 6.40%, resulting in a projected market volume of €172.90m by 2028.
In the Online Casinos market, the number of users is expected to amount to 360.8k users by 2028.
User penetration will be 1.0% in 2024 and is expected to hit 1.0% by 2028.
The average revenue per user (ARPU) is expected to amount to €405.90.
In global comparison, most revenue will be generated in the United States (€7,090.00m in 2024).
With a projected rate of 35.7%, the user penetration in the Online Casinos market is highest in Canada.

Key regions: Japan, South Korea, United States, India, Europe

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The Online Casinos market in Peru has been experiencing significant growth in recent years. Customer preferences for online gambling, favorable regulatory changes, and the increasing popularity of mobile gaming are some of the key factors driving this trend.

Customer preferences: Peruvian customers have shown a growing interest in online casinos due to several reasons. Firstly, the convenience of playing from home or on the go appeals to many players who prefer to gamble in the comfort of their own space. Additionally, the wide variety of games available online, including popular options such as slots, poker, and roulette, cater to different preferences and provide an immersive gaming experience. The ability to play with real money and win cash prizes also attracts customers who are looking for an opportunity to make some extra income.

Trends in the market: One of the major trends in the online casinos market in Peru is the increasing adoption of mobile gaming. With the rapid growth of smartphone usage in the country, more and more players are accessing online casinos through their mobile devices. This trend is further fueled by the availability of mobile casino apps and optimized websites, providing a seamless gaming experience on smaller screens. The convenience and accessibility offered by mobile gaming have significantly contributed to the growth of the online casinos market in Peru. Another trend in the market is the emergence of live dealer games. These games, which allow players to interact with real dealers through live video streaming, have gained popularity among Peruvian customers. The immersive and realistic experience provided by live dealer games enhances the overall gambling experience and appeals to players who seek a more authentic casino atmosphere.

Local special circumstances: Peru's regulatory environment has played a crucial role in the development of the online casinos market. In recent years, the Peruvian government has implemented favorable regulations to promote online gambling, including the legalization of online casinos and the introduction of licensing requirements. These regulatory changes have created a more secure and transparent environment for both operators and players, boosting confidence in the online gambling industry. Furthermore, Peru's strong tourism industry has also contributed to the growth of the online casinos market. The country attracts a significant number of international tourists, many of whom are interested in experiencing the local casino scene. With the availability of online casinos, tourists can now enjoy their favorite casino games even when they are not physically present in Peru, further expanding the customer base for online gambling operators.

Underlying macroeconomic factors: Peru's stable economic growth and increasing disposable income have provided a favorable environment for the development of the online casinos market. As more Peruvians have access to discretionary income, they are more likely to engage in leisure activities such as online gambling. The growth of the middle class and the increasing penetration of internet services have also contributed to the expansion of the online casinos market in Peru. In conclusion, the Online Casinos market in Peru is experiencing significant growth due to customer preferences for online gambling, the increasing popularity of mobile gaming, favorable regulatory changes, and the country's strong tourism industry. These factors, combined with Peru's stable economic growth and increasing disposable income, create a conducive environment for the development of the online casinos market in the country.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.