Market Insights Digital eServices Dating Services

Online Dating - Peru

Peru

Revenue in the Online Dating market is projected to reach €2.67m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of -0.28%, resulting in a projected market volume of €2.64m by 2028.
In the Online Dating market, the number of users is expected to amount to 813.1k users by 2028.
User penetration will be 2.1% in 2024 and is expected to hit 2.3% by 2028.
The average revenue per user (ARPU) is expected to amount to €3.63.
In global comparison, most revenue will be generated in the United States (€1,277.00m in 2024).
With a projected rate of 17.9%, the user penetration in the Online Dating market is highest in the United States.

Key regions: United States, China, Japan, Europe, Germany

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Analyst Opinion

The Online Dating market in Peru has been experiencing significant growth in recent years. This can be attributed to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors.

Customer preferences: Peruvian consumers are increasingly turning to online dating platforms to meet potential partners. This shift in preferences can be attributed to several factors. Firstly, the convenience and accessibility of online dating platforms have made it easier for people to connect with others. Additionally, the anonymity provided by these platforms allows individuals to explore relationships without the fear of judgment or social stigma.

Trends in the market: One of the key trends in the online dating market in Peru is the rise of niche dating platforms. These platforms cater to specific demographics or interests, such as religious affiliations, hobbies, or cultural backgrounds. This trend reflects the growing demand for personalized and targeted dating experiences. Another trend in the market is the increasing popularity of mobile dating apps. With the widespread adoption of smartphones in Peru, more and more people are using mobile apps to connect with potential partners. These apps offer a seamless and user-friendly experience, allowing users to browse profiles and communicate with others on the go.

Local special circumstances: Peru is a country with a rich cultural heritage and diverse population. This diversity is reflected in the online dating market, with platforms catering to different ethnicities, languages, and cultural backgrounds. This allows individuals to find partners who share similar values and traditions, enhancing the overall dating experience. Furthermore, the traditional gender roles and expectations in Peru have also influenced the online dating market. Men are often expected to take the lead in initiating relationships, while women are expected to be more reserved. Online dating platforms provide a platform for individuals to break free from these societal norms and explore relationships in a more egalitarian manner.

Underlying macroeconomic factors: The growing online dating market in Peru can also be attributed to underlying macroeconomic factors. As the country's economy continues to grow and more people enter the middle class, there is an increased desire for social connections and companionship. Online dating platforms offer an avenue for individuals to meet new people and potentially find long-term partners. Additionally, the high internet penetration rate in Peru has played a significant role in the growth of the online dating market. As more people gain access to the internet, the pool of potential users for online dating platforms expands, driving market growth. In conclusion, the Online Dating market in Peru is experiencing growth due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. As more Peruvians embrace online dating as a way to meet potential partners, the market is expected to continue to expand in the coming years.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.