Market Insights Digital eServices Dating Services

Casual Dating - Peru

Peru

Revenue in the Casual Dating market is projected to reach €1.53m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 1.91%, resulting in a projected market volume of €1.65m by 2028.
In the Casual Dating market, the number of users is expected to amount to 217.6k users by 2028.
User penetration will be 0.6% in 2024 and is expected to hit 0.6% by 2028.
The average revenue per user (ARPU) is expected to amount to €7.69.
In global comparison, most revenue will be generated in the United States (€272.40m in 2024).
With a projected rate of 4.5%, the user penetration in the Casual Dating market is highest in the United States.

Key regions: United States, China, Japan, Germany, Europe

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Analyst Opinion

The Casual Dating market in Peru has been experiencing significant growth in recent years, driven by changing customer preferences and local special circumstances.

Customer preferences: Peruvian customers are increasingly turning to casual dating platforms to meet new people and explore romantic relationships. This shift in preferences can be attributed to several factors. Firstly, the rise of social media and online communication has made it easier for individuals to connect with others, leading to a greater acceptance of online dating. Additionally, the younger generation in Peru is more open-minded and progressive, seeking casual relationships and experiences rather than traditional long-term commitments.

Trends in the market: One of the key trends in the Casual Dating market in Peru is the growing popularity of mobile dating apps. These apps offer convenience and accessibility, allowing users to connect with potential partners anytime and anywhere. The ease of use and wide range of options available on these apps have made them a preferred choice among Peruvian singles. Furthermore, the integration of advanced features such as location-based matching and real-time messaging has enhanced the overall user experience. Another trend in the market is the increasing focus on safety and security. With the rise in online dating scams and fraudulent activities, Peruvian customers are becoming more cautious when it comes to sharing personal information and meeting strangers. As a result, casual dating platforms are implementing stricter verification processes and providing safety guidelines to ensure a secure environment for their users.

Local special circumstances: Peru is a country with a vibrant social scene and a young population. This cultural context contributes to the growth of the Casual Dating market as it fosters an environment where individuals are more open to exploring casual relationships. Furthermore, Peru has a relatively high rate of smartphone penetration, making it easier for people to access and use casual dating apps. The combination of these factors creates a favorable market for casual dating platforms to thrive.

Underlying macroeconomic factors: The growing Casual Dating market in Peru can also be attributed to underlying macroeconomic factors. As the country experiences economic growth and an expanding middle class, more people have disposable income to spend on leisure activities, including casual dating. This economic stability provides individuals with the financial means to explore new experiences and meet new people, driving the demand for casual dating services. In conclusion, the Casual Dating market in Peru is growing due to changing customer preferences, the adoption of mobile dating apps, a focus on safety and security, local cultural factors, and underlying macroeconomic factors. As the market continues to evolve, it is expected that casual dating platforms will continue to innovate and cater to the needs of Peruvian customers, further driving the growth of the industry.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.