Market Insights Digital eServices Event Tickets

Cinema Tickets - Hungary

Hungary

Revenue in the Cinema Tickets market is projected to reach €14.71m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 2.60%, resulting in a projected market volume of €16.30m by 2028.
In the Cinema Tickets market, the number of users is expected to amount to 0.8m users by 2028.
User penetration will be 7.8% in 2024 and is expected to hit 8.4% by 2028.
The average revenue per user (ARPU) is expected to amount to €19.67.
In global comparison, most revenue will be generated in China (€6,390.00m in 2024).
With a projected rate of 22.8%, the user penetration in the Cinema Tickets market is highest in Norway.

Key regions: Europe, Asia, Japan, China, South Korea

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Región

Comparación de regiones

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Analyst Opinion

The Cinema Tickets market in Hungary has been experiencing steady growth in recent years, driven by a combination of customer preferences, market trends, local special circumstances, and underlying macroeconomic factors.

Customer preferences: Hungarian consumers have shown a strong preference for cinema-going, with a significant portion of the population enjoying the experience of watching movies on the big screen. This preference can be attributed to several factors, including the immersive nature of the cinema experience, the social aspect of going to the movies with friends or family, and the availability of a wide range of films to suit different tastes and interests.

Trends in the market: One of the key trends in the Hungarian Cinema Tickets market is the increasing popularity of local films. Hungarian filmmakers have gained international recognition in recent years, with several critically acclaimed movies being produced. This has not only boosted the domestic film industry but has also attracted a larger audience to cinemas, leading to an increased demand for cinema tickets. Another trend in the market is the growing popularity of premium cinema experiences. Cinemas in Hungary have been investing in state-of-the-art technology, such as IMAX screens and Dolby Atmos sound systems, to enhance the movie-watching experience. These premium experiences often come at a higher ticket price, but many consumers are willing to pay the extra cost for the enhanced audiovisual quality and comfort.

Local special circumstances: Hungary has a strong tradition of film-making, dating back to the early days of cinema. The country has produced several internationally acclaimed directors, actors, and films, which has helped to foster a vibrant film culture. This cultural heritage has contributed to the popularity of cinema-going in Hungary and has created a supportive environment for the local film industry.

Underlying macroeconomic factors: The overall economic stability and increasing disposable income in Hungary have also played a role in the growth of the Cinema Tickets market. As the economy has improved, consumers have had more discretionary income to spend on leisure activities, including going to the movies. Additionally, the government has implemented various initiatives to support the film industry, such as tax incentives for film production and the establishment of film funds. These measures have helped to stimulate the local film industry and attract investment, further contributing to the growth of the Cinema Tickets market. In conclusion, the Cinema Tickets market in Hungary is experiencing steady growth, driven by customer preferences for the cinema experience, the increasing popularity of local films, the demand for premium cinema experiences, the country's strong film culture, and the underlying macroeconomic factors of economic stability and government support.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.