Online Gambling - Hungary

Hungary

Revenue in the Online Gambling market is projected to reach €516.80m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 5.71%, resulting in a projected market volume of €645.40m by 2028.
The Online Lottery market has a projected market volume of €305.80m in 2024.
In global comparison, most revenue will be generated in the United States (€21,140.00m in 2024).
The average revenue per user (ARPU) in the Online Gambling market is projected to amount to €1.28k in 2024.
In the Online Gambling market, the number of users is expected to amount to 467.8k users by 2028.
User penetration in the Online Gambling market will be at 4.2% in 2024.

Key regions: United States, Asia, Japan, Germany, South Korea

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The Online Gambling market in Hungary has been experiencing significant growth in recent years, driven by changing customer preferences and the local special circumstances of the market.

Customer preferences: Hungarian customers are increasingly turning to online gambling as a convenient and accessible form of entertainment. The rise of smartphones and high-speed internet connections has made it easier for people to access online gambling platforms anytime and anywhere. Additionally, the younger generation, which is more tech-savvy, is more inclined to participate in online gambling activities. The convenience and flexibility offered by online gambling platforms, such as the ability to play from the comfort of one's own home, has also contributed to the growing popularity of online gambling in Hungary.

Trends in the market: One of the key trends in the Hungarian online gambling market is the increasing popularity of sports betting. Hungarians are known for their passion for sports, particularly football, and this has translated into a growing demand for sports betting options. Online gambling operators have responded to this trend by offering a wide range of sports betting markets and competitive odds. Additionally, the introduction of live betting, where customers can place bets during a sporting event, has further fueled the growth of sports betting in Hungary. Another trend in the market is the growing presence of international online gambling operators. These operators have recognized the potential of the Hungarian market and have tailored their offerings to cater to the preferences of Hungarian customers. They have invested in localized websites and customer support services in the Hungarian language, as well as offering popular payment methods that are widely used in Hungary. This has helped to build trust and attract more customers to their platforms.

Local special circumstances: The Hungarian online gambling market is subject to specific regulations and licensing requirements. The Hungarian government has implemented a licensing system to ensure that online gambling operators meet certain standards and protect consumers. This has created a more regulated and secure environment for online gambling in Hungary, which has helped to build trust among customers and attract more players to the market.

Underlying macroeconomic factors: The growth of the online gambling market in Hungary is also influenced by underlying macroeconomic factors. Hungary has experienced steady economic growth in recent years, which has led to an increase in disposable income for many individuals. As a result, people have more discretionary income to spend on leisure activities, including online gambling. The growth of the Hungarian economy has also led to an increase in employment rates, which has further contributed to the growth of the online gambling market as more people have the means to participate in online gambling activities. In conclusion, the Online Gambling market in Hungary is experiencing significant growth due to changing customer preferences, such as the convenience and accessibility of online gambling, as well as the local special circumstances of the market, including the popularity of sports betting and the presence of international operators. The underlying macroeconomic factors, such as steady economic growth and increased disposable income, have also contributed to the growth of the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.