Market Insights Digital eServices Dating Services

Online Dating - Hungary

Hungary

Revenue in the Online Dating market is projected to reach €2.43m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of -0.31%, resulting in a projected market volume of €2.40m by 2028.
In the Online Dating market, the number of users is expected to amount to 447.2k users by 2028.
User penetration will be 4.7% in 2024 and is expected to hit 4.8% by 2028.
The average revenue per user (ARPU) is expected to amount to €5.47.
In global comparison, most revenue will be generated in the United States (€1,277.00m in 2024).
With a projected rate of 17.9%, the user penetration in the Online Dating market is highest in the United States.

Key regions: United States, China, Japan, Europe, Germany

Mercado

Región

Comparación de regiones

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Analyst Opinion

The Online Dating market in Hungary is experiencing steady growth and development, driven by changing customer preferences and the increasing popularity of online dating platforms. Customer preferences in Hungary have shifted towards online dating platforms, as more people are seeking convenient and efficient ways to meet potential partners. Online dating offers a wide range of options and allows individuals to connect with others who share similar interests and values. The convenience of being able to browse through profiles and communicate with potential matches from the comfort of their homes has made online dating increasingly appealing to Hungarian consumers. One of the key trends in the Hungarian online dating market is the growing popularity of niche dating platforms. These platforms cater to specific interests or demographics, such as religious affiliations, hobbies, or age groups. By targeting specific niches, these platforms are able to provide a more tailored and personalized experience for users, increasing their chances of finding compatible matches. This trend reflects the growing demand for specialized dating services that cater to the unique preferences and needs of individuals in Hungary. Another trend in the Hungarian online dating market is the integration of advanced technologies and features into dating platforms. Many platforms now utilize algorithms and artificial intelligence to match users based on their preferences and compatibility. This not only improves the accuracy of matches but also enhances the overall user experience. Additionally, features such as video chat and virtual dating events have become increasingly popular, allowing users to interact and connect in more meaningful ways, especially in times when meeting in person may be challenging. Local special circumstances in Hungary also contribute to the development of the online dating market. Hungary has a relatively small population compared to other European countries, which can make it more challenging for individuals to meet potential partners in traditional offline settings. Online dating platforms provide a solution to this by expanding the pool of potential matches and connecting individuals who may not have crossed paths otherwise. Furthermore, the increasing acceptance and normalization of online dating in Hungarian society have also contributed to the growth of the market. Underlying macroeconomic factors such as increasing internet penetration and smartphone adoption rates have also played a role in the development of the online dating market in Hungary. As more people gain access to the internet and smartphones, the potential user base for online dating platforms expands. This, coupled with the convenience and accessibility of online dating, has fueled the growth of the market. In conclusion, the Online Dating market in Hungary is experiencing growth and development driven by changing customer preferences, the popularity of niche dating platforms, the integration of advanced technologies, local special circumstances, and underlying macroeconomic factors. As online dating continues to gain acceptance and popularity in Hungary, the market is expected to further expand in the coming years.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.