Market Insights Digital eServices Online Gambling

Online Lottery - Hungary

Hungary

Revenue in the Online Lottery market is projected to reach €305.80m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 5.78%, resulting in a projected market volume of €382.90m by 2028.
In the Online Lottery market, the number of users is expected to amount to 124.5k users by 2028.
User penetration will be 1.0% in 2024 and is expected to hit 1.3% by 2028.
The average revenue per user (ARPU) is expected to amount to €3.10k.
In global comparison, most revenue will be generated in the United States (€5,270.00m in 2024).
With a projected rate of 6.5%, the user penetration in the Online Lottery market is highest in South Korea.

Key regions: Asia, Japan, South Korea, United States, Europe

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The Online Lottery market in Hungary is experiencing significant growth and development. Customer preferences are shifting towards online platforms for convenience and accessibility. The market is also being driven by various trends, such as the increasing popularity of mobile gaming and the emergence of new lottery games. Additionally, local special circumstances and underlying macroeconomic factors are contributing to the growth of the Online Lottery market in Hungary. Customer preferences in Hungary are favoring online lottery platforms over traditional brick-and-mortar outlets. This shift can be attributed to the convenience and accessibility offered by online platforms. Customers can easily participate in lottery games from the comfort of their own homes, eliminating the need to visit physical locations. The availability of online platforms also allows players to access a wider range of lottery games and participate in international lotteries, increasing their chances of winning big prizes. Trends in the Online Lottery market in Hungary are also contributing to its development. The increasing popularity of mobile gaming is driving the growth of online lottery platforms. With the widespread use of smartphones, players can easily access lottery games on their mobile devices, making it more convenient to participate in the lottery anytime and anywhere. This trend is expected to continue as mobile technology continues to advance. Another trend in the market is the emergence of new lottery games. Online platforms are constantly introducing innovative and exciting lottery games to attract customers. These new games often feature unique themes, interactive gameplay, and attractive prizes, making them more appealing to players. The introduction of new lottery games helps to keep the market fresh and encourages customer engagement. Local special circumstances in Hungary also contribute to the growth of the Online Lottery market. Hungary has a long history of lotteries and gambling, with a culture that is receptive to these activities. The government has also implemented regulations to ensure the legality and fairness of online lottery platforms, providing a safe and secure environment for players. These factors create a favorable environment for the growth of the Online Lottery market in Hungary. Underlying macroeconomic factors also play a role in the development of the Online Lottery market in Hungary. The country's strong economy and increasing disposable income levels provide individuals with more financial resources to participate in lottery games. Additionally, the growing popularity of online platforms and the increasing accessibility of the internet contribute to the expansion of the market. In conclusion, the Online Lottery market in Hungary is experiencing significant growth and development. Customer preferences are shifting towards online platforms for convenience and accessibility. The market is being driven by trends such as the increasing popularity of mobile gaming and the emergence of new lottery games. Local special circumstances and underlying macroeconomic factors also contribute to the growth of the market. Overall, the Online Lottery market in Hungary is expected to continue to expand in the coming years.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.