Market Insights Digital eServices Dating Services

Casual Dating - Hungary

Hungary

Revenue in the Casual Dating market is projected to reach €0.57m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of -0.44%, resulting in a projected market volume of €0.56m by 2028.
In the Casual Dating market, the number of users is expected to amount to 79.6k users by 2028.
User penetration will be 0.8% in 2024 and is expected to hit 0.8% by 2028.
The average revenue per user (ARPU) is expected to amount to €7.21.
In global comparison, most revenue will be generated in the United States (€269.60m in 2024).
With a projected rate of 4.5%, the user penetration in the Casual Dating market is highest in the United States.

Key regions: United States, China, Japan, Germany, Europe

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Región

Comparación de regiones

Moneda

Analyst Opinion

Casual Dating has been gaining popularity in Hungary in recent years, with more and more people embracing the concept of non-committal relationships. Customer preferences, local special circumstances, and underlying macroeconomic factors have all contributed to the development of the Casual Dating market in Hungary.

Customer preferences: Hungarian customers have shown a growing interest in Casual Dating due to its flexibility and convenience. With busy lifestyles and a focus on career development, many individuals in Hungary are looking for casual relationships that allow them to prioritize their personal goals. Casual Dating provides an opportunity for people to meet new partners without the pressure of commitment, making it an appealing option for those seeking companionship without the need for a long-term commitment.

Trends in the market: One of the key trends in the Casual Dating market in Hungary is the increasing use of online platforms and mobile applications. These platforms provide a convenient and discreet way for individuals to connect with potential partners, offering a wide range of options and allowing users to filter their preferences. The popularity of online platforms has also led to the emergence of niche dating sites catering to specific interests or communities, further expanding the options available to Hungarian consumers.

Local special circumstances: Hungary has a vibrant nightlife and social scene, which has contributed to the growth of the Casual Dating market. The country's capital, Budapest, is known for its lively bars, clubs, and events, creating opportunities for casual encounters and connections. Additionally, Hungary has a relatively liberal attitude towards relationships and sexuality, which has further facilitated the acceptance and growth of Casual Dating.

Underlying macroeconomic factors: The development of the Casual Dating market in Hungary is also influenced by underlying macroeconomic factors. As the country's economy has grown and living standards have improved, individuals have more disposable income and are willing to spend on leisure activities, including dating. Additionally, the increasing prevalence of smartphones and internet access has made it easier for people to connect with potential partners, driving the growth of online Casual Dating platforms. In conclusion, the Casual Dating market in Hungary has experienced significant growth in recent years due to customer preferences for flexibility and convenience, the increasing use of online platforms, the vibrant social scene in the country, and underlying macroeconomic factors such as improved living standards and increased internet access. These factors have created a favorable environment for the development of the Casual Dating market in Hungary, providing individuals with a range of options for non-committal relationships.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.