Ready-to-Drink (RTD) Coffee & Tea - Bahrain

The Ready-to-Drink (RTD) Coffee & Tea market in Bahrain has been experiencing significant growth in recent years. Customer preferences have shifted towards convenience and on-the-go consumption, which has fueled the demand for RTD coffee and tea products. Additionally, local special circumstances and underlying macroeconomic factors have contributed to the development of this market.

Customer preferences: In Bahrain, like in many other countries, customer preferences have shifted towards convenience and on-the-go consumption. Busy lifestyles and the need for quick and easy refreshments have driven the demand for RTD coffee and tea products. Consumers are increasingly looking for beverages that are ready to drink and require no preparation. RTD coffee and tea products provide a convenient solution for those who are constantly on the move and do not have the time or resources to brew their own beverages.

Trends in the market: One of the key trends in the RTD Coffee & Tea market in Bahrain is the increasing popularity of cold brew coffee. Cold brew coffee is made by steeping coffee grounds in cold water for an extended period of time, resulting in a smoother and less acidic taste compared to traditional hot brewed coffee. This trend has gained traction in Bahrain due to the hot climate, as consumers are looking for refreshing and cooling beverages. Cold brew coffee is seen as a healthier alternative to sugary soft drinks, and its popularity is expected to continue to grow in the coming years. Another trend in the market is the rising demand for natural and organic ingredients in RTD coffee and tea products. Consumers in Bahrain are becoming more health-conscious and are looking for products that are free from artificial flavors, colors, and preservatives. They are also seeking beverages that are made from sustainably sourced ingredients. As a result, manufacturers are increasingly focusing on developing RTD coffee and tea products that are made from natural and organic ingredients, in line with consumer preferences.

Local special circumstances: Bahrain is a small island nation located in the Persian Gulf, with a population that is relatively small compared to other countries in the region. However, the country has a high per capita income and a strong consumer culture, which has contributed to the growth of the RTD Coffee & Tea market. The presence of a large expatriate population, particularly from countries such as India and the Philippines, has also played a role in driving the demand for RTD coffee and tea products.

Underlying macroeconomic factors: The growth of the RTD Coffee & Tea market in Bahrain can also be attributed to underlying macroeconomic factors. The country has a stable economy and a favorable business environment, which has attracted international brands and investors. The government has also implemented policies to promote foreign investment and entrepreneurship, which has further stimulated the growth of the market. Additionally, the tourism industry in Bahrain has been growing steadily, with an increasing number of tourists visiting the country each year. This has created opportunities for the RTD Coffee & Tea market, as tourists often look for convenient and refreshing beverages during their travels.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.