Bottled Water - Bahrain

The Bottled Water market in Bahrain is experiencing steady growth due to changing consumer preferences and increasing health consciousness.

Customer preferences: Consumers in Bahrain are increasingly opting for bottled water as their preferred choice of beverage. This can be attributed to several factors. Firstly, bottled water is perceived as a healthier alternative to sugary drinks and carbonated beverages. With rising concerns about obesity and lifestyle diseases, consumers are gravitating towards healthier options, and bottled water fits the bill perfectly. Secondly, the convenience factor plays a significant role in the popularity of bottled water. With busy lifestyles and on-the-go consumption becoming the norm, consumers prefer the portability and ease of access that bottled water offers. Lastly, the taste and quality of tap water in Bahrain may not always meet consumer expectations, leading them to choose bottled water as a safer and more reliable option.

Trends in the market: The Bottled Water market in Bahrain is witnessing several trends that are shaping its growth. Firstly, there is a growing demand for premium and functional bottled water products. Consumers are willing to pay a premium for bottled water that offers additional benefits such as enhanced flavors, added vitamins and minerals, and alkaline or electrolyte-rich formulations. This trend is driven by the desire for a more personalized and tailored drinking experience. Secondly, there is a shift towards sustainable packaging in the bottled water market. Consumers are becoming more environmentally conscious and are actively seeking out brands that use eco-friendly packaging materials and promote recycling initiatives. This trend is driving innovation in packaging design and materials, with brands exploring options such as biodegradable bottles and packaging made from recycled materials.

Local special circumstances: Bahrain is a small island country with limited freshwater resources. The scarcity of natural water sources and the reliance on desalinated water make bottled water a necessity for many residents. Additionally, Bahrain has a hot and arid climate, which further increases the demand for bottled water as a means to stay hydrated and cool. The tourism industry also contributes to the demand for bottled water, as visitors to the country often prefer to consume bottled water for safety and convenience reasons.

Underlying macroeconomic factors: The steady growth of the Bottled Water market in Bahrain can be attributed to several macroeconomic factors. Firstly, the country's strong economic growth and increasing disposable incomes have led to a rise in consumer spending on non-essential goods such as bottled water. As consumers become more affluent, they are willing to spend more on premium and value-added products. Secondly, the government's focus on healthcare and wellness initiatives has created a favorable environment for the growth of the bottled water market. The promotion of healthy lifestyles and the encouragement of regular hydration have increased consumer awareness and demand for bottled water. Lastly, Bahrain's strategic location as a regional hub for trade and tourism has boosted the demand for bottled water, as both residents and visitors rely on it for safe and convenient hydration.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.