Ready-to-Drink (RTD) Coffee - Bahrain

The Ready-to-Drink (RTD) Coffee market in Bahrain has been experiencing significant growth in recent years.

Customer preferences: Bahraini consumers have shown a growing preference for convenience and on-the-go products, which has contributed to the increasing demand for RTD coffee. The busy lifestyles of consumers in Bahrain, coupled with the desire for instant gratification, have led to a shift towards ready-to-drink beverages. Additionally, the younger generation in Bahrain is increasingly embracing Western culture and adopting the coffee-drinking habits of their peers in other parts of the world.

Trends in the market: One of the key trends in the RTD coffee market in Bahrain is the introduction of innovative flavors and formulations. Manufacturers are constantly launching new and unique coffee flavors to cater to the diverse tastes of consumers. This trend is driven by the desire to differentiate products in a highly competitive market and attract consumers who are seeking new and exciting experiences. Another trend in the market is the increasing availability of RTD coffee in different formats and packaging options. Manufacturers are launching products in various sizes and packaging types to cater to the different consumption occasions and preferences of consumers. This includes single-serve bottles for on-the-go consumption, larger bottles for sharing, and even cans for convenience.

Local special circumstances: Bahrain is a small island nation with a high population density, which presents unique challenges and opportunities for the RTD coffee market. The small size of the country makes it easier for manufacturers to distribute their products and reach consumers in a timely manner. Additionally, the relatively affluent population in Bahrain has a higher disposable income, allowing them to spend more on premium and convenience products like RTD coffee.

Underlying macroeconomic factors: The growth of the RTD coffee market in Bahrain can also be attributed to several underlying macroeconomic factors. The country has a stable economy with a high GDP per capita, which has contributed to the increasing purchasing power of consumers. Additionally, Bahrain has a strong coffee culture, with coffee being an integral part of social gatherings and daily routines. This cultural preference for coffee has translated into a growing demand for RTD coffee as well. In conclusion, the Ready-to-Drink (RTD) Coffee market in Bahrain is experiencing significant growth due to the preferences of consumers for convenience and on-the-go products, the introduction of innovative flavors and packaging options, the unique circumstances of the local market, and the underlying macroeconomic factors in the country.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.