Juices - Bahrain

The Juices market in Bahrain has been experiencing significant growth in recent years, driven by changing customer preferences and local special circumstances.

Customer preferences: Customers in Bahrain are increasingly seeking healthier beverage options, which has led to a growing demand for juices. Juices are seen as a natural and nutritious choice, providing essential vitamins and minerals. Additionally, with the rise of health-conscious consumers, there has been a shift towards organic and natural juices that are free from artificial additives and preservatives. This trend is in line with the global movement towards healthier lifestyles and a greater emphasis on wellness.

Trends in the market: One of the key trends in the Bahraini Juices market is the increasing popularity of functional juices. These juices are formulated with specific health benefits in mind, such as boosting immunity, improving digestion, or supporting detoxification. Functional juices often contain ingredients like turmeric, ginger, or aloe vera, which are known for their health-promoting properties. The demand for functional juices is driven by consumers who are looking for convenient ways to improve their overall well-being. Another trend in the market is the rise of cold-pressed juices. Cold-pressed juices are made by using a hydraulic press to extract the juice from fruits and vegetables, without the use of heat. This method preserves the nutrients and enzymes present in the produce, resulting in a fresher and more flavorful juice. Cold-pressed juices are perceived as being of higher quality and are often associated with premium brands. This trend reflects the growing interest in artisanal and craft products, as well as the desire for a more authentic and natural juice experience.

Local special circumstances: Bahrain has a hot climate, which makes juices a popular choice among consumers for hydration and refreshment. The demand for juices is particularly high during the summer months when temperatures can reach extreme levels. Additionally, Bahrain is a multicultural country with a diverse population, which has led to a wide variety of juice flavors and blends being available in the market. This diversity caters to different tastes and preferences, ensuring that there is something for everyone.

Underlying macroeconomic factors: The growth of the Juices market in Bahrain can also be attributed to favorable macroeconomic factors. Bahrain has a stable economy with a high per capita income, which allows consumers to spend more on premium and healthy products like juices. Furthermore, the government has been actively promoting a healthy lifestyle through various initiatives, which has created awareness and encouraged consumers to make healthier choices. These factors have contributed to the overall growth and development of the Juices market in Bahrain.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.