Soft Drinks - Bahrain

The Soft Drinks market in Bahrain has been experiencing steady growth in recent years. Customer preferences have shifted towards healthier beverage options, leading to an increase in demand for low-sugar and natural drinks. Additionally, the local special circumstances in Bahrain, such as a hot climate and a growing tourism industry, have contributed to the growth of the Soft Drinks market.

Customer preferences: In line with global trends, customers in Bahrain have become more health-conscious and are seeking out healthier beverage options. This has led to a shift in preferences towards low-sugar and natural drinks. Consumers are increasingly looking for soft drinks that are made with natural ingredients and have no artificial additives. The demand for carbonated soft drinks has also seen a decline, as consumers are opting for healthier alternatives such as flavored water and herbal teas.

Trends in the market: One of the key trends in the Soft Drinks market in Bahrain is the rise in demand for functional beverages. Functional beverages are drinks that provide additional health benefits beyond basic hydration. These can include drinks that are fortified with vitamins and minerals, or drinks that contain ingredients like probiotics or antioxidants. This trend is driven by consumers' desire to improve their overall health and well-being. Another trend in the market is the growing popularity of locally sourced and artisanal soft drinks. Bahrain has a rich culinary heritage, and consumers are increasingly interested in supporting local businesses and trying unique, locally made products. This trend is also driven by a desire for authenticity and a preference for products that are made with high-quality ingredients.

Local special circumstances: The hot climate in Bahrain plays a significant role in driving the demand for soft drinks. The hot weather encourages consumers to seek out refreshing beverages to stay hydrated. Soft drinks are often seen as a convenient and enjoyable way to quench thirst and provide relief from the heat. Bahrain's growing tourism industry is also a contributing factor to the growth of the Soft Drinks market. As the number of tourists visiting the country increases, so does the demand for soft drinks. Tourists often look for familiar brands and flavors, as well as unique local offerings, creating opportunities for both international and local soft drink manufacturers.

Underlying macroeconomic factors: Bahrain's stable economy and rising disposable incomes have also contributed to the growth of the Soft Drinks market. As consumers have more disposable income, they are more willing to spend on non-essential items such as soft drinks. Additionally, the government's efforts to diversify the economy and promote tourism have created a favorable business environment for soft drink manufacturers. In conclusion, the Soft Drinks market in Bahrain is experiencing growth due to shifting customer preferences towards healthier options, the rise of functional beverages, and the demand for locally sourced and artisanal drinks. The hot climate and the growing tourism industry in Bahrain also play a significant role in driving the demand for soft drinks. The country's stable economy and rising disposable incomes further support the growth of the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.