Non-Alcoholic Drinks - Bahrain

Bahrain, a small island country in the Middle East, is experiencing notable growth in its Non-Alcoholic Drinks market.

Customer preferences: Bahraini consumers have shown a growing preference for healthier beverage options, which has contributed to the development of the Non-Alcoholic Drinks market. With an increasing focus on personal health and wellness, consumers are actively seeking out beverages that are low in sugar, free from artificial additives, and made with natural ingredients. This shift in consumer preferences has led to a rise in demand for products such as herbal teas, fruit-infused waters, and organic juices. Additionally, there is a growing interest in functional beverages that offer specific health benefits, such as energy drinks or beverages with added vitamins and minerals.

Trends in the market: One of the key trends in the Non-Alcoholic Drinks market in Bahrain is the rise of local and artisanal beverage brands. Consumers are increasingly drawn to products that are produced locally, as they perceive them to be more authentic and of higher quality. This trend has created opportunities for small-scale producers to enter the market and offer unique and innovative beverage options. Furthermore, there has been a surge in the popularity of ready-to-drink beverages, such as bottled iced teas and coffees, as they provide convenience and satisfy the on-the-go lifestyle of many Bahraini consumers.

Local special circumstances: Bahrain's hot climate plays a significant role in shaping the Non-Alcoholic Drinks market. The demand for refreshing and hydrating beverages is particularly high in this region, especially during the summer months when temperatures can reach extreme levels. As a result, there is a strong market for chilled and carbonated beverages, including soft drinks and sparkling waters. Additionally, the multicultural nature of Bahrain's population has also influenced the market, with a diverse range of international beverage brands being available to cater to different tastes and preferences.

Underlying macroeconomic factors: Bahrain's strong economy and high disposable income levels have contributed to the growth of the Non-Alcoholic Drinks market. The country has a well-developed retail infrastructure, with numerous supermarkets, hypermarkets, and convenience stores that stock a wide variety of beverages. Furthermore, the government's efforts to diversify the economy and promote tourism have attracted international beverage companies to establish a presence in Bahrain, further expanding the market. The country's strategic location in the Gulf region also makes it a hub for trade and distribution, allowing for easy access to a wide range of beverage products. Overall, the favorable economic conditions and consumer demand for healthier and more diverse beverage options have created a conducive environment for the growth of the Non-Alcoholic Drinks market in Bahrain.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.