Market Insights Consumer Food Bread & Cereal Products

Other Cereal Products - Gambia

Gambia

Revenue in the Other Cereal Products market amounts to €61.80m in 2024. The market is expected to grow annually by 8.77% (CAGR 2024-2029).
In global comparison, most revenue is generated in Egypt (€13,880m in 2024).
In relation to total population figures, per person revenues of €21.75 are generated in 2024.
In the Other Cereal Products market, volume is expected to amount to 42.53m kg by 2029. The Other Cereal Products market is expected to show a volume growth of 5.6% in 2025.
The average volume per person in the Other Cereal Products market is expected to amount to 12.5kg in 2024.

Key regions: Canada, Spain, South Korea, United States, Japan

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Comparación de regiones

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Analyst Opinion

The Other Cereal Products Market in the Gambia is experiencing subdued growth due to various factors including low consumer awareness and limited online services. Despite this, the market is expected to grow at a moderate pace due to increasing health consciousness and the convenience of digital technologies.

Customer preferences: Consumers in Gambia are increasingly opting for healthier cereal options, such as whole grain and gluten-free varieties. This trend is driven by a growing awareness of the benefits of a balanced diet and the rise of health-conscious lifestyles. Additionally, there is a growing demand for convenient, on-the-go breakfast options, leading to the popularity of single-serve cereal cups and bars. As consumers become more health-conscious, they are also seeking out alternative grains like quinoa and amaranth, reflecting a shift towards more diverse and sustainable food choices.

Trends in the market: In Gambia, the Other Cereal Products Market of the Bread & Cereal Products Market within The Food market is experiencing an increase in demand for healthier and more diverse cereal options. This trend is driven by a growing awareness of health and wellness, leading consumers to seek out alternatives to traditional wheat-based products. Additionally, there is a rise in the availability of gluten-free and organic cereal options, catering to the needs of a niche market. This trend is expected to continue and may lead to the development of new products and packaging strategies in the future. Industry stakeholders should take note of this trend and adapt their offerings to meet the evolving demands of consumers.

Local special circumstances: In Gambia, the Other Cereal Products Market is influenced by its rich agricultural landscape and local production of diverse grains, such as millet, sorghum, and fonio. These grains are a staple in the local diet and are incorporated into various traditional dishes. Additionally, the market is shaped by cultural beliefs and practices, as many consumers prefer locally produced and organic cereals. This preference is further reinforced by government regulations promoting sustainable and locally sourced food. These unique factors contribute to the growth and development of the Other Cereal Products Market in Gambia, setting it apart from other markets in the Bread & Cereal Products Market within The Food market.

Underlying macroeconomic factors: The Other Cereal Products Market of the Bread & Cereal Products Market within The Food market is also affected by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and other relevant financial indicators. Countries with strong economic performance and favorable fiscal policies are likely to see higher demand for cereal products, as consumers have more disposable income to spend on food. Additionally, factors such as population growth, urbanization, and changing dietary patterns can also impact the market growth for cereal products in the given country. Furthermore, government initiatives and investments in the agriculture and food industries can also play a significant role in shaping the market for Other Cereal Products in Gambia.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.