Non-Alcoholic Drinks - Gambia

The Non-Alcoholic Drinks market in Gambia has been experiencing steady growth in recent years, driven by changing customer preferences and local special circumstances.

Customer preferences: In Gambia, there is a growing demand for healthier beverage options, which has led to an increased consumption of non-alcoholic drinks. Customers are becoming more conscious about their health and are actively seeking out beverages that are low in sugar and artificial additives. This has resulted in a shift towards natural and organic drinks, such as fruit juices and herbal teas. Additionally, there is a rising interest in functional beverages that offer specific health benefits, such as energy drinks and vitamin-infused waters.

Trends in the market: One of the key trends in the Non-Alcoholic Drinks market in Gambia is the increasing popularity of locally sourced and traditional beverages. Gambia has a rich cultural heritage and customers are increasingly interested in exploring traditional drinks that are unique to the country. This trend is driven by a desire to support local businesses and promote sustainability. Traditional beverages such as baobab juice and hibiscus tea have gained popularity among both locals and tourists. Another trend in the market is the growing demand for ready-to-drink beverages. Convenience is a key factor driving customer preferences, and ready-to-drink options provide a quick and easy solution for those on the go. This trend is particularly evident among the younger population who have busy lifestyles and are looking for convenient options.

Local special circumstances: Gambia's warm climate and tourism industry play a significant role in shaping the Non-Alcoholic Drinks market. The country's tropical weather encourages the consumption of refreshing beverages, such as fruit juices and iced teas. Additionally, Gambia attracts a large number of tourists each year, who often seek out local beverages to experience the authentic flavors of the country. This presents opportunities for local beverage manufacturers to cater to the needs of both locals and tourists.

Underlying macroeconomic factors: Gambia's stable economic growth and rising disposable incomes have contributed to the development of the Non-Alcoholic Drinks market. As the economy continues to improve, consumers have more purchasing power and are willing to spend on premium and healthier beverage options. This has led to an increase in the number of international and local brands entering the market, offering a wide range of choices to customers. In conclusion, the Non-Alcoholic Drinks market in Gambia is witnessing growth due to changing customer preferences towards healthier options, the popularity of traditional and locally sourced beverages, the demand for ready-to-drink options, and the country's warm climate and tourism industry. The stable economic growth and rising disposable incomes in Gambia have also played a significant role in driving the market's development.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.