Bottled Water - Gambia

The Bottled Water market in Gambia has been experiencing significant growth in recent years.

Customer preferences: One of the main reasons for the growth in the Bottled Water market in Gambia is the increasing health consciousness among consumers. With the rising awareness about the importance of staying hydrated and maintaining a healthy lifestyle, more and more people are opting for bottled water as a convenient and safe alternative to tap water. Additionally, the convenience factor of bottled water, especially for on-the-go consumption, has also contributed to its popularity among consumers in Gambia.

Trends in the market: One of the key trends in the Bottled Water market in Gambia is the growing demand for premium and flavored bottled water. Consumers are increasingly looking for unique and refreshing flavors in their bottled water, which has led to the introduction of a wide variety of flavored options in the market. Another trend is the increasing popularity of bottled water with added vitamins and minerals, as consumers are becoming more conscious about their nutritional intake.

Local special circumstances: Gambia's hot and tropical climate plays a significant role in driving the demand for bottled water. The high temperatures and humidity levels make it essential for people to stay hydrated throughout the day, and bottled water provides a convenient solution. Additionally, Gambia's tourism industry is also a major driver of the Bottled Water market, as tourists often prefer to consume bottled water to ensure safety and avoid any potential health risks.

Underlying macroeconomic factors: The overall economic growth in Gambia has also contributed to the development of the Bottled Water market. As the country's economy continues to expand, there has been an increase in disposable income, which has led to higher purchasing power among consumers. This, in turn, has resulted in an increase in the demand for bottled water. In conclusion, the Bottled Water market in Gambia is experiencing significant growth due to the increasing health consciousness among consumers, the convenience factor, and the demand for premium and flavored options. The country's hot climate and thriving tourism industry also contribute to the market's development. Additionally, the overall economic growth in Gambia has led to higher disposable income among consumers, further driving the demand for bottled water.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.