Ready-to-Drink (RTD) Coffee & Tea - Gambia

The Ready-to-Drink (RTD) Coffee & Tea market in Gambia is experiencing significant growth and development.

Customer preferences: In recent years, there has been a growing demand for convenient and on-the-go beverage options among consumers in Gambia. This has led to an increased preference for Ready-to-Drink (RTD) Coffee & Tea products, which offer a quick and easy way to enjoy a refreshing beverage.

Trends in the market: One of the key trends in the RTD Coffee & Tea market in Gambia is the rising popularity of flavored and specialty beverages. Consumers are increasingly seeking unique and innovative flavors, such as caramel, vanilla, and matcha, which add a twist to their daily coffee or tea routine. This trend is driven by the desire for new and exciting taste experiences. Another trend in the market is the growing demand for healthier options. As consumers become more health-conscious, there is a greater focus on beverages that are low in sugar and calories, and made with natural ingredients. This has led to the introduction of RTD Coffee & Tea products that are enriched with vitamins, antioxidants, and other beneficial ingredients.

Local special circumstances: Gambia is a country with a rich coffee and tea culture, and this has influenced the development of the RTD Coffee & Tea market. The traditional brewing methods and flavors of local coffee and tea are often incorporated into RTD products, catering to the preferences of the local population. This infusion of local flavors adds a unique touch to the market, distinguishing it from other regions.

Underlying macroeconomic factors: The growth of the RTD Coffee & Tea market in Gambia can be attributed to several underlying macroeconomic factors. Firstly, the country has experienced steady economic growth in recent years, resulting in an increase in disposable income among the population. This has enabled consumers to spend more on convenience and indulgence products, such as RTD beverages. Secondly, there has been a rise in urbanization and a shift towards a more fast-paced lifestyle in Gambia. This has led to a greater demand for on-the-go products, including RTD Coffee & Tea, as consumers seek convenient solutions to meet their beverage needs. In conclusion, the Ready-to-Drink (RTD) Coffee & Tea market in Gambia is witnessing growth and development driven by customer preferences for convenience, unique flavors, and healthier options. The infusion of local coffee and tea culture, along with underlying macroeconomic factors such as economic growth and urbanization, are contributing to the expansion of the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.