Ready-to-Drink (RTD) Coffee - Gambia

The Ready-to-Drink (RTD) Coffee market in Gambia is experiencing significant growth and development.

Customer preferences: In recent years, there has been a shift in consumer preferences towards convenience and on-the-go consumption. This is reflected in the growing demand for Ready-to-Drink (RTD) Coffee products in Gambia. Consumers are increasingly seeking convenient and portable beverage options that can be easily consumed while commuting or during busy work schedules. The RTD Coffee market caters to this demand by offering ready-made coffee drinks in convenient packaging, eliminating the need for brewing or preparation.

Trends in the market: The RTD Coffee market in Gambia is witnessing several key trends. Firstly, there is a growing preference for premium and specialty RTD Coffee products. Consumers are becoming more discerning about the quality and taste of their coffee, and are willing to pay a premium for products that offer a unique flavor profile or are made from high-quality ingredients. This trend is driving the introduction of new and innovative RTD Coffee products in the market. Another trend in the market is the increasing popularity of cold brew coffee. Cold brew coffee is made by steeping coffee grounds in cold water for an extended period of time, resulting in a smooth and less acidic flavor profile. This method of coffee preparation has gained traction among consumers in Gambia, who appreciate the refreshing and milder taste of cold brew coffee. As a result, many RTD Coffee brands are now offering cold brew variants to cater to this demand.

Local special circumstances: Gambia has a vibrant coffee culture, with a significant portion of the population being regular coffee consumers. However, the majority of coffee consumed in the country is traditionally brewed and consumed at home or in cafes. The introduction of RTD Coffee products has provided consumers with a convenient and portable alternative to traditional coffee consumption. This has been particularly appealing to younger consumers and busy professionals who are looking for quick and hassle-free coffee options.

Underlying macroeconomic factors: The growth of the RTD Coffee market in Gambia is also influenced by several macroeconomic factors. The country has experienced steady economic growth in recent years, which has led to an increase in disposable income and consumer spending. This has resulted in a higher demand for convenience products, including RTD Coffee. Furthermore, the expanding urbanization and changing lifestyle patterns in Gambia have contributed to the rising popularity of RTD Coffee, as consumers seek out convenient and time-saving options. In conclusion, the Ready-to-Drink (RTD) Coffee market in Gambia is witnessing significant growth and development, driven by changing consumer preferences, the introduction of premium and specialty products, and the convenience factor offered by RTD Coffee. The local coffee culture and macroeconomic factors such as economic growth and changing lifestyle patterns have also contributed to the market's expansion. As the demand for convenience and on-the-go products continues to rise, the RTD Coffee market in Gambia is expected to experience further growth in the coming years.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.