Juices - Gambia

The Juices market in Gambia has experienced significant growth in recent years, driven by changing consumer preferences and increasing health consciousness.

Customer preferences: Gambian consumers have shown a growing preference for healthier beverage options, including juices. This shift in consumer behavior can be attributed to a number of factors, such as increasing awareness about the importance of a balanced diet and the negative health effects of sugary carbonated drinks. Additionally, the availability of a wide variety of fruit options in Gambia has contributed to the popularity of juices among consumers.

Trends in the market: One notable trend in the Juices market in Gambia is the increasing demand for natural and organic juices. Consumers are actively seeking out products that are free from artificial additives, preservatives, and sweeteners. This trend is in line with the global movement towards healthier and more sustainable food and beverage options. As a result, companies in the Juices market in Gambia are focusing on developing and promoting natural and organic juice products to cater to this growing demand. Another trend in the market is the rising popularity of functional juices. These are juices that are fortified with additional nutrients and ingredients to provide specific health benefits. For example, juices enriched with vitamins and minerals, antioxidants, or probiotics are gaining traction among health-conscious consumers. This trend is driven by the increasing awareness of the potential health benefits associated with consuming certain nutrients and ingredients.

Local special circumstances: Gambia's tropical climate and fertile soil make it an ideal location for fruit cultivation. The country is known for its abundant supply of fruits such as oranges, mangoes, pineapples, and bananas. This local advantage has led to a thriving fruit industry, which in turn supports the growth of the Juices market in Gambia. The availability of fresh and locally sourced fruits allows juice manufacturers to produce high-quality products at competitive prices, further driving consumer demand.

Underlying macroeconomic factors: Gambia's growing economy and rising disposable incomes have also played a role in the development of the Juices market. As consumers have more purchasing power, they are able to afford higher-priced products such as premium and organic juices. Additionally, the tourism industry in Gambia has been steadily growing, attracting visitors from around the world who are interested in experiencing the country's rich cultural heritage and natural beauty. This influx of tourists has created a demand for locally produced juices, further boosting the market. In conclusion, the Juices market in Gambia is experiencing growth due to changing consumer preferences, including a shift towards healthier options and the demand for natural and organic products. The availability of a wide variety of fruits in Gambia, the rising popularity of functional juices, and the country's favorable climate and fertile soil are also contributing to the market's development. Additionally, Gambia's growing economy and increasing disposable incomes, as well as the growth of the tourism industry, are supporting the expansion of the Juices market in the country.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.