Market Insights Consumer Food Convenience Food

Ready-to-Eat Meals - Gambia

Gambia

Revenue in the Ready-to-Eat Meals market amounts to €45.00m in 2024. The market is expected to grow annually by 8.48% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€137bn in 2024).
In relation to total population figures, per person revenues of €15.84 are generated in 2024.
In the Ready-to-Eat Meals market, volume is expected to amount to 15.02m kg by 2029. The Ready-to-Eat Meals market is expected to show a volume growth of 4.6% in 2025.
The average volume per person in the Ready-to-Eat Meals market is expected to amount to 4.5kg in 2024.

Key regions: Russia, United States, United Kingdom, Canada, India

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Comparación de regiones

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Analyst Opinion

The Ready-to-Eat Meals Market in Gambia is experiencing subdued growth, impacted by factors such as limited consumer awareness, lack of availability in rural areas, and high prices. Despite this, the Convenience Food Market within The Food market shows promise, driven by convenience and busy lifestyles.

Customer preferences: As the demand for convenience continues to rise, the Ready-to-Eat Meals Market of the Convenience Food Market within The Food market has seen a shift towards healthier and more sustainable options. This trend is driven by growing awareness of the environmental impact of food production and the desire for cleaner, nutrient-dense meals. Additionally, the rise of veganism and plant-based diets among younger consumers has also contributed to the increased demand for sustainable and ethical options in the Ready-to-Eat Meals Market.

Trends in the market: In Gambia, the Ready-to-Eat Meals Market within the Convenience Food Market is experiencing a growth in demand for healthy and convenient food options. With an increasing number of consumers adopting busy lifestyles, there is a rising trend towards grab-and-go meals that require minimal preparation. This has led to the emergence of niche players offering organic and plant-based options in the market. Moreover, the use of eco-friendly packaging materials and the incorporation of local ingredients in these meals are gaining popularity. This trend is expected to continue in the coming years and presents opportunities for industry stakeholders to tap into the growing demand for healthier and more sustainable ready-to-eat meal options.

Local special circumstances: In Gambia, the Ready-to-Eat Meals Market of the Convenience Food Market within The Food market is heavily influenced by cultural factors. The country has a strong street food culture, leading to a high demand for convenient and affordable ready-to-eat meals. Additionally, Gambia's geographical location, surrounded by water and fertile land, allows for a diverse range of fresh ingredients to be incorporated into these meals. Moreover, the country's strict regulations on food safety and quality ensure that consumers have access to safe and hygienic ready-to-eat options.

Underlying macroeconomic factors: The Ready-to-Eat Meals Market of the Convenience Food Market within The Food market in Gambia is heavily impacted by macroeconomic factors such as the country's economic stability, government policies, and global economic trends. The market's growth is closely tied to the country's overall economic health, with stable economic conditions leading to increased consumer spending on convenience food products. Additionally, fiscal policies such as taxation and government subsidies can greatly influence the availability and affordability of ready-to-eat meals in the market. Moreover, global economic trends, including fluctuations in commodity prices and trade policies, can also have a significant impact on the market performance in Gambia.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.