Bread & Cereal Products - Gambia

Gambia

Revenue in the Bread & Bakery Products market amounts to €97.96m in 2024. The market is expected to grow annually by 8.87% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€255bn in 2024).
In relation to total population figures, per person revenues of €34.47 are generated in 2024.
In the Bread & Bakery Products market, volume is expected to amount to 75.83m kg by 2029. The Bread & Bakery Products market is expected to show a volume growth of 5.8% in 2025.
The average volume per person in the Bread & Bakery Products market is expected to amount to 22.1kg in 2024.

Key regions: Philippines, United States, Canada, India, China

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Comparación de regiones

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Analyst Opinion

The Bread & Cereal Products market in Gambia has seen steady growth due to factors such as changing dietary habits, increased health consciousness, and the convenience of online shopping. However, the market's growth rate is subdued, impacted by factors such as limited production and distribution channels, and low consumer purchasing power.

Customer preferences: With the growing awareness of the importance of a healthy diet, consumers in Gambia are increasingly opting for whole grain and gluten-free bread and cereal products. This trend is further fueled by the rising prevalence of gluten intolerance and celiac disease. Additionally, the demand for locally sourced and organic bread and cereal products is on the rise, as consumers become more conscious of the environmental impact of their food choices. As a result, many companies are now offering a wider variety of these products to cater to the changing preferences of consumers.

Trends in the market: In Gambia, the Bread & Cereal Products Market within The Food market is experiencing a shift towards healthier options, such as whole grain and gluten-free products, in response to increasing health consciousness. This trend is expected to continue as consumers become more aware of the benefits of a balanced diet. Additionally, there is a growing demand for locally sourced and organic ingredients, driving the development of sustainable and ethical practices in the industry. These trends have significant implications for industry stakeholders, who must adapt to meet changing consumer preferences and maintain a competitive edge in the market.

Local special circumstances: In Gambia, the Bread & Cereal Products Market within The Food market is heavily influenced by the country's geographical location and climate. Due to its tropical climate, the market is dominated by locally grown grains such as millet and sorghum, which are staples in the Gambian diet. In addition, the market is heavily regulated by the government, with strict guidelines on food production and distribution. This creates challenges for international companies looking to enter the market, as they must navigate through complex regulations and cultural norms. Furthermore, Gambia's small population and limited purchasing power also play a significant role in shaping market dynamics.

Underlying macroeconomic factors: The Bread & Cereal Products Market in Gambia is greatly impacted by macroeconomic factors such as global economic trends, national economic health, and fiscal policies. The market is heavily reliant on imports, making it vulnerable to currency fluctuations and international trade policies. Additionally, Gambia's low GDP per capita and high poverty rate limit consumer purchasing power and overall market growth. The market is also influenced by the country's agricultural production and climate conditions, as these factors affect the availability and cost of raw materials for bread and cereal production. Furthermore, the government's investment in infrastructure and policies promoting local production and consumption can have a significant impact on the market's performance.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.