Market Insights Consumer Food Bread & Cereal Products

Bread - New Zealand

New Zealand

Revenue in the Bread market amounts to €1.00bn in 2025. The market is expected to grow annually by 2.87% (CAGR 2025-2029).
In global comparison, most revenue is generated in China (€80bn in 2025).
In relation to total population figures, per person revenues of €187.90 are generated in 2025.
In the Bread market, volume is expected to amount to 244.00m kg by 2029. The Bread market is expected to show a volume growth of 1.5% in 2026.
The average volume per person in the Bread market is expected to amount to 43.2kg in 2025.

Key regions: India, United States, Japan, United Kingdom, China

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Analyst Opinion

The Bread market in New Zealand has seen minimal growth due to various factors, including the low adoption of digital technologies, limited health awareness among consumers, and the lack of convenience in online bread services.

Customer preferences: Rising health consciousness and the trend towards healthier eating habits have led to a growing demand for organic and gluten-free bread options in New Zealand. This shift towards more natural and wholesome products is driven by a growing awareness of the potential health benefits of consuming less processed foods. Additionally, there has been an increase in demand for artisanal and locally sourced bread, reflecting a preference for supporting small businesses and promoting sustainability in the food industry.

Trends in the market: In New Zealand, the Bread Market of the Bread & Cereal Products Market within The Food market is seeing a surge in demand for healthier and more sustainable bread options. This trend is driven by consumers' increasing awareness of the health benefits of whole grain and gluten-free breads, as well as their concern for the environment. This has led to the introduction of innovative bread products made from alternative grains such as quinoa and spelt, as well as sustainable packaging options. These trends are expected to continue, providing opportunities for industry players to cater to the growing demand for healthier and eco-friendly bread options.

Local special circumstances: In New Zealand, the Bread Market of the Bread & Cereal Products Market within The Food market is influenced by the country's unique agricultural landscape and cultural preferences. The demand for organic and locally sourced ingredients is on the rise, with consumers placing a strong emphasis on sustainable and healthy options. Additionally, the government's strict regulations on food labeling and safety standards have contributed to the market's growth and consumer trust. This has also led to the popularity of artisanal and specialty breads, catering to the country's diverse and discerning tastes.

Underlying macroeconomic factors: The Bread Market of the Bread & Cereal Products Market within The Food market in New Zealand is heavily influenced by macroeconomic factors such as consumer spending, inflation rates, and trade policies. As the global economy continues to recover from the impacts of the COVID-19 pandemic, consumer spending on food products is expected to increase, driving the demand for bread and cereal products in New Zealand. In addition, favorable trade policies and government initiatives aimed at supporting the food industry are expected to further boost the market growth. However, the rise in inflation rates and potential disruptions in the supply chain due to international trade tensions may hinder the market growth in the near future.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.