Pet Food - New Zealand

New Zealand

Revenue in the Pet Food market amounts to €0.54bn in 2025. The market is expected to grow annually by 2.67% (CAGR 2025-2029).
In global comparison, most revenue is generated in the United States (€56,340m in 2025).
In relation to total population figures, per person revenues of €101.10 are generated in 2025.
In the Pet Food market, volume is expected to amount to 183.50m kg by 2029. The Pet Food market is expected to show a volume growth of 1.6% in 2026.
The average volume per person in the Pet Food market is expected to amount to 32.4kg in 2025.

Key regions: Russia, Spain, Philippines, United Kingdom, India

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Analyst Opinion

The Pet Food Market in New Zealand has seen minimal growth, affected by factors such as stagnant consumer demand and increasing competition from alternative pet food options. Despite this, the market continues to thrive due to the convenience and health benefits provided by high-quality pet food products.

Customer preferences: With the rise of vegetarian and vegan diets, the pet food market in New Zealand has also seen a shift towards plant-based options for pets. This trend is driven by consumers' increasing awareness and concern for animal welfare, sustainability, and their own dietary choices. In addition, there has been a growing demand for natural and organic pet food products, as owners prioritize their pets' health and wellness. These preferences are also influenced by the country's cultural values of sustainability and ethical treatment of animals.

Trends in the market: In New Zealand, the Pet Food Market is experiencing a shift towards natural and organic pet food options, as pet owners become more health-conscious and seek to provide their pets with high-quality nutrition. This trend is expected to continue, with an increasing demand for premium pet food products. Additionally, there is a growing popularity of alternative and sustainable protein sources, such as insects and plant-based options. These trends are significant for industry stakeholders as they create opportunities for innovation and differentiation in the market. However, there may also be implications for traditional pet food producers who may need to adapt their products to meet changing consumer preferences.

Local special circumstances: In New Zealand, the Pet Food Market is influenced by the country's strong agricultural industry and its reputation for producing high-quality, natural products. The market is also affected by the country's strict regulations on pet food ingredients, ensuring the safety and quality of products. Additionally, New Zealand's cultural values of sustainability and animal welfare have led to a demand for eco-friendly and ethically-sourced pet food options. These factors contribute to a unique market dynamic, where consumers are willing to pay a premium for premium, locally-sourced pet food products.

Underlying macroeconomic factors: The Pet Food Market within The Food market in New Zealand is influenced by macroeconomic factors such as consumer spending, inflation, and economic growth. As a developed nation with a stable economy, New Zealand's consumers have high disposable income, leading to increased spending on premium pet food products. The country's low inflation rate also allows for affordable pricing of pet food products, making them accessible to a wider population. Moreover, the country's robust economic growth supports the growth of the pet food market, as it indicates a strong demand for goods and services, including pet food.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.