Market Insights Consumer Food Fish & Seafood

Fresh Fish - New Zealand

New Zealand

Revenue in the Fresh Fish market amounts to €262.60m in 2025. The market is expected to grow annually by 2.40% (CAGR 2025-2029).
In global comparison, most revenue is generated in China (€55bn in 2025).
In relation to total population figures, per person revenues of €49.44 are generated in 2025.
In the Fresh Fish market, volume is expected to amount to 9.47m kg by 2029. The Fresh Fish market is expected to show a volume growth of 0.5% in 2026.
The average volume per person in the Fresh Fish market is expected to amount to 1.7kg in 2025.

Key regions: Russia, South Korea, Canada, United States, Philippines

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Analyst Opinion

The Fresh Fish Market in New Zealand is experiencing minimal growth due to factors such as declining fish stocks and stricter fishing regulations. Despite this, consumer demand for fresh seafood remains strong, driven by increasing health consciousness and the convenience of online purchasing options.

Customer preferences: The demand for sustainable and locally sourced seafood is on the rise in New Zealand, as consumers become more conscious of their environmental impact. This trend is also driven by the growing awareness of the health benefits of consuming fresh fish. With an increasing focus on healthy eating, there is a growing preference for wild-caught fish over farmed options, as well as a rise in demand for organic and non-GMO seafood products. This shift towards sustainable and healthy options is expected to continue in the coming years.

Trends in the market: In New Zealand, the fresh fish market is seeing a rise in demand for sustainable and locally sourced seafood. This trend is driven by consumers' growing awareness of the environmental impact of their food choices and their desire for fresh, high-quality products. As a result, there has been an increase in partnerships between local fishermen and restaurants, as well as the development of online platforms for direct-to-consumer sales. This trajectory is significant as it promotes sustainable fishing practices and supports the local economy. However, it may also pose challenges for industry stakeholders, such as increased competition and the need for efficient supply chain management to meet the demand for fresh seafood.

Local special circumstances: In New Zealand, the Fresh Fish Market of the Fish & Seafood Market within The Food market is heavily influenced by the country's location surrounded by the ocean. This results in a strong focus on sustainability and responsible fishing practices. Additionally, the country's strong seafood culture and demand for high-quality, fresh seafood drives the market. The government also plays a role in regulating the market, ensuring that fishing practices are environmentally friendly and that seafood products meet strict quality standards. These factors contribute to a unique and thriving market in New Zealand.

Underlying macroeconomic factors: The Fresh Fish Market of the Fish & Seafood Market within The Food market in New Zealand is heavily impacted by macroeconomic factors such as global economic trends, national economic health, and fiscal policies. The country's strong economic growth and stable political environment have led to an increase in demand for fresh fish products. Additionally, the government's investment in sustainable fishing practices and strict regulations on seafood imports have boosted the local market. However, the ongoing COVID-19 pandemic and its effects on the global economy have also had an impact on the market, leading to supply chain disruptions and reduced consumer spending. As the country gradually recovers from the pandemic, the market is expected to bounce back, driven by the growing demand for healthy and sustainable food options.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.