Market Insights Consumer Food Sauces & Spices

Tomato Ketchup - New Zealand

New Zealand

Revenue in the Tomato Ketchup market amounts to €82.11m in 2025. The market is expected to grow annually by 3.67% (CAGR 2025-2029).
In global comparison, most revenue is generated in China (€5,804m in 2025).
In relation to total population figures, per person revenues of €15.46 are generated in 2025.
In the Tomato Ketchup market, volume is expected to amount to 25.87m kg by 2029. The Tomato Ketchup market is expected to show a volume growth of 3.1% in 2026.
The average volume per person in the Tomato Ketchup market is expected to amount to 4.5kg in 2025.

Key regions: United States, United Kingdom, Japan, South Korea, Canada

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Analyst Opinion

The Tomato Ketchup Market in New Zealand is experiencing minimal growth, due to factors such as limited consumer awareness and competition from homemade or locally produced ketchup. Despite this, the market is still driven by convenience and the increasing use of digital technologies in the food industry.

Customer preferences: As consumers become more health-conscious, there has been a growing demand for plant-based and organic options in the Tomato Ketchup Market of the Sauces & Spices Market within The Food market. This shift is influenced by the cultural value placed on natural and sustainable products, as well as the increasing number of individuals adopting vegetarian and vegan diets. Additionally, the rise of clean eating and clean label trends has also sparked a demand for ketchup products with no artificial ingredients or preservatives.

Trends in the market: In New Zealand, the Tomato Ketchup Market within the Sauces & Spices Market is experiencing a trend towards healthier and more natural options. This is driven by consumer demand for clean label products and a growing awareness of the health implications of consuming high amounts of sugar and preservatives. As a result, industry players are investing in innovative product formulations and utilizing natural ingredients to cater to this trend. This shift towards healthier options also has potential implications for industry stakeholders, as they may need to adjust their marketing strategies and product offerings to meet changing consumer preferences.

Local special circumstances: In New Zealand, the Tomato Ketchup market is highly influenced by the country's strong agricultural industry and its focus on producing high-quality, locally-sourced ingredients. This has led to a growing trend of consumers seeking out artisanal and organic ketchup options. Additionally, the country's strict food regulations have also played a role in shaping the market, with a greater emphasis on food safety and labeling requirements. These unique factors contribute to a more niche and specialized market for Tomato Ketchup compared to other countries.

Underlying macroeconomic factors: The Tomato Ketchup Market of the Sauces & Spices Market within The Food market in New Zealand is heavily influenced by macroeconomic factors such as global economic trends, national economic health, and fiscal policies. With a stable economy and favorable regulatory environment, New Zealand has seen a steady growth in the demand for tomato ketchup. Additionally, the increasing health-consciousness among consumers and the growing trend of international cuisines have also contributed to the growth of the market. Furthermore, the country's growing population and increasing disposable income have led to a higher demand for convenience and packaged foods, further driving the growth of the Tomato Ketchup Market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.