Baby Cereals & Other Dried Baby Food - New Zealand

New Zealand

Revenue in the Baby Cereals & Other Dried Baby Food market amounts to €3.86m in 2025. The market is expected to grow annually by 5.27% (CAGR 2025-2029).
In global comparison, most revenue is generated in China (€2,008m in 2025).
In relation to total population figures, per person revenues of €0.73 are generated in 2025.
In the Baby Cereals & Other Dried Baby Food market, volume is expected to amount to 281.30k kg by 2029. The Baby Cereals & Other Dried Baby Food market is expected to show a volume growth of 4.2% in 2026.
The average volume per person in the Baby Cereals & Other Dried Baby Food market is expected to amount to 0.0kg in 2025.

Key regions: Spain, Russia, Japan, India, United States

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Analyst Opinion

The Baby Cereals & Other Dried Baby Food Market in New Zealand is experiencing minimal growth, impacted by factors such as increasing competition, changing consumer preferences, and economic uncertainties. Despite this, the market continues to see steady adoption due to rising health awareness among parents and the convenience of online shopping for baby food products.

Customer preferences: With the rise of health consciousness and the growing trend of clean label and organic products, New Zealand consumers are increasingly seeking healthy and natural options for their babies. This has resulted in a surge in demand for organic and natural baby cereals and other dried baby food products. Moreover, there has been a shift towards locally sourced ingredients, as consumers prioritize supporting local businesses and reducing their carbon footprint. Additionally, the increasing diversity of the population has led to a demand for culturally diverse baby food options, catering to the preferences and needs of different ethnicities.

Trends in the market: In New Zealand, the Baby Cereals & Other Dried Baby Food Market is experiencing a shift towards organic and natural products. This trend is driven by increasing consumer awareness of the potential health benefits of organic baby food and the desire for more transparency in ingredients. Additionally, there is a growing demand for allergen-free options and environmentally sustainable packaging. These trends are expected to continue, with potential implications for industry stakeholders such as the need for product innovation and marketing strategies to cater to these preferences.

Local special circumstances: In New Zealand, the Baby Cereals & Other Dried Baby Food Market of the Baby Food Market is heavily influenced by the country's strong focus on organic and natural products. This is due to the nation's clean and green image, as well as a growing trend towards health-consciousness. Additionally, strict food regulations ensure the safety and quality of baby food products, giving consumers peace of mind. These factors contribute to the overall growth and demand for organic and natural baby food in New Zealand.

Underlying macroeconomic factors: The New Zealand Baby Cereals & Other Dried Baby Food Market within The Food market is impacted by macroeconomic factors such as consumer spending, GDP growth, and government policies. In recent years, New Zealand has experienced steady economic growth, resulting in higher disposable income and increased consumer spending. This has positively influenced the demand for baby cereals and other dried baby food products. Additionally, the government's focus on promoting healthy eating habits for infants and young children has led to favorable policies and regulations, further driving market growth. Furthermore, the country's strong investment in healthcare infrastructure and its rapidly growing population of young children are also contributing to the market's growth.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.