Market Insights Digital eServices Online Gambling

Online Sports Betting - Argentina

Argentina

Revenue in the Online Sports Betting market is projected to reach €0.54bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 6.70%, resulting in a projected market volume of €0.70bn by 2028.
In the Online Sports Betting market, the number of users is expected to amount to 2.4m users by 2028.
User penetration will be 4.2% in 2024 and is expected to hit 4.9% by 2028.
The average revenue per user (ARPU) is expected to amount to €271.60.
In global comparison, most revenue will be generated in Australia (€8,920.00m in 2024).
With a projected rate of 48.9%, the user penetration in the Online Sports Betting market is highest in Canada.

Key regions: Brazil, Germany, Japan, Europe, South Korea

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The Online Sports Betting market in Argentina has been experiencing significant growth in recent years, driven by changing customer preferences and favorable local circumstances.

Customer preferences: Argentinian customers have shown a growing interest in online sports betting, as it provides them with convenience and accessibility. With the advancement of technology and the widespread use of smartphones, customers can now easily place bets on their favorite sports events from the comfort of their own homes or on the go. The ability to access a wide range of sports and betting options, coupled with the convenience of instant transactions and real-time updates, has made online sports betting an attractive option for many Argentinian customers.

Trends in the market: One of the key trends in the online sports betting market in Argentina is the increasing popularity of live betting. Live betting allows customers to place bets on ongoing sports events, adding an element of excitement and engagement to the betting experience. This trend has been fueled by the availability of live streaming services, which enable customers to watch the games and make informed betting decisions in real-time. Another trend in the market is the growing number of online sports betting operators entering the Argentinian market. The liberalization of online gambling laws in Argentina has attracted both domestic and international operators, leading to increased competition in the market. This competition has resulted in improved betting options, competitive odds, and attractive promotions for customers.

Local special circumstances: One of the key factors driving the growth of the online sports betting market in Argentina is the passion for sports in the country. Argentina is known for its love of football, and this passion extends to sports betting. The availability of online sports betting platforms has allowed Argentinian customers to engage with their favorite sports in a new and exciting way, further fueling the demand for online sports betting.

Underlying macroeconomic factors: The growth of the online sports betting market in Argentina is also influenced by macroeconomic factors. The country has experienced economic challenges in recent years, including high inflation and currency devaluation. As a result, many Argentinians have turned to online sports betting as a way to generate additional income or hedge against inflation. The potential for significant winnings and the ability to bet in foreign currencies have made online sports betting an attractive investment option for some Argentinians. In conclusion, the Online Sports Betting market in Argentina is experiencing significant growth due to changing customer preferences, including the convenience and accessibility of online betting. The popularity of live betting and the increasing number of online sports betting operators entering the market are also driving this growth. The passion for sports in Argentina and the underlying macroeconomic factors, such as high inflation and currency devaluation, further contribute to the development of the online sports betting market in the country.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.