Market Insights Digital eServices Dating Services

Casual Dating - Argentina

Argentina

Revenue in the Casual Dating market is projected to reach €0.50m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of -13.49%, resulting in a projected market volume of €0.28m by 2028.
In the Casual Dating market, the number of users is expected to amount to 1.2m users by 2028.
User penetration will be 2.4% in 2024 and is expected to hit 2.5% by 2028.
The average revenue per user (ARPU) is expected to amount to €0.44.
In global comparison, most revenue will be generated in the United States (€269.60m in 2024).
With a projected rate of 4.5%, the user penetration in the Casual Dating market is highest in the United States.

Key regions: United States, China, Japan, Germany, Europe

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Analyst Opinion

The Casual Dating market in Argentina is experiencing significant growth and development, driven by changing customer preferences and local special circumstances.

Customer preferences: In Argentina, there is an increasing demand for casual dating platforms as customers seek more flexible and convenient ways to meet new people. The younger generation, in particular, is embracing the concept of casual dating as they prioritize personal freedom and exploration. Additionally, the rise of social media and smartphone usage has made it easier for individuals to connect with potential partners online.

Trends in the market: One of the key trends in the casual dating market in Argentina is the growing popularity of mobile dating apps. These apps provide users with a convenient and discreet way to meet new people, allowing them to browse profiles and chat with potential matches on their smartphones. This trend is driven by the widespread adoption of smartphones in Argentina, making it easier for people to access dating apps on the go. Another trend in the market is the increasing focus on safety and security. As the popularity of casual dating platforms grows, customers are becoming more concerned about their privacy and personal information. This has led to the implementation of stricter verification processes and enhanced security features on dating apps, ensuring that users feel safe and protected while using these platforms.

Local special circumstances: Argentina has a unique cultural context that influences the development of the casual dating market. The country has a vibrant nightlife and a strong social culture, with people often going out to bars, clubs, and social events to meet potential partners. However, the rise of casual dating platforms has provided an alternative way for individuals to connect with others, especially for those who may not feel comfortable or have the time to go out and meet people in traditional social settings.

Underlying macroeconomic factors: The development of the casual dating market in Argentina is also influenced by underlying macroeconomic factors. The country has experienced economic challenges in recent years, which have led to changes in social dynamics and relationships. As people face economic uncertainty and financial constraints, they may be more inclined to seek casual relationships rather than committing to long-term partnerships. This is reflected in the growing popularity of casual dating platforms, which provide a more flexible and non-committal approach to relationships. In conclusion, the Casual Dating market in Argentina is growing and evolving, driven by changing customer preferences, local special circumstances, and underlying macroeconomic factors. The rise of mobile dating apps, the focus on safety and security, and the unique cultural context of Argentina all contribute to the development of this market. As technology continues to advance and societal norms evolve, the casual dating market in Argentina is expected to continue its growth trajectory.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.