Market Insights Digital eServices Online Gambling

Online Lottery - Argentina

Argentina

Revenue in the Online Lottery market is projected to reach €242.80m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 6.57%, resulting in a projected market volume of €313.20m by 2028.
In the Online Lottery market, the number of users is expected to amount to 1.2m users by 2028.
User penetration will be 1.9% in 2024 and is expected to hit 2.6% by 2028.
The average revenue per user (ARPU) is expected to amount to €0.27k.
In global comparison, most revenue will be generated in the United States (€5,270.00m in 2024).
With a projected rate of 6.5%, the user penetration in the Online Lottery market is highest in South Korea.

Key regions: Asia, Japan, South Korea, United States, Europe

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The Online Lottery market in Argentina has been experiencing significant growth in recent years.

Customer preferences: Argentinian consumers have shown a growing interest in online lottery games. This can be attributed to several factors. Firstly, the convenience of being able to play the lottery from the comfort of one's own home has been a major draw for customers. Additionally, the wide variety of online lottery games available allows customers to choose from a range of options and find a game that suits their preferences. The ability to play at any time of the day or night is also appealing to customers who lead busy lives.

Trends in the market: One trend that has emerged in the Online Lottery market in Argentina is the increasing popularity of mobile lottery apps. With the widespread use of smartphones, more and more customers are opting to play lottery games on their mobile devices. This trend is likely to continue as mobile technology continues to advance and become more accessible to a larger portion of the population. Another trend in the market is the introduction of new and innovative lottery games. Online lottery providers are constantly looking for ways to attract new customers and keep existing customers engaged. This has led to the development of games with unique features and themes, providing customers with a fresh and exciting experience.

Local special circumstances: One factor that has contributed to the growth of the Online Lottery market in Argentina is the country's relatively high level of internet penetration. With a large portion of the population having access to the internet, online lottery providers have been able to reach a wide audience and attract new customers. Additionally, the Argentinian government has taken steps to regulate the online lottery market, providing a safe and secure environment for customers to play. This has helped to build trust among consumers and encourage more people to try their luck with online lottery games.

Underlying macroeconomic factors: The growth of the Online Lottery market in Argentina can also be attributed to the country's economic conditions. Argentina has experienced periods of economic instability in recent years, and many people are looking for alternative ways to increase their income. Online lottery games offer the potential for significant winnings, making them an attractive option for those seeking financial opportunities. Furthermore, the Online Lottery market in Argentina has benefited from the global trend towards digitalization. As more and more industries move online, consumers are becoming increasingly comfortable with conducting transactions and engaging in activities on the internet. This has created a favorable environment for the growth of the online lottery market. In conclusion, the Online Lottery market in Argentina is experiencing significant growth due to customer preferences for convenience and variety, as well as the introduction of new and innovative games. Local special circumstances, such as high internet penetration and government regulation, have also contributed to the market's growth. Additionally, underlying macroeconomic factors, including economic conditions and the global trend towards digitalization, have played a role in the market's development.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.