Market Insights Digital eServices Dating Services

Online Dating - Argentina

Argentina

Revenue in the Online Dating market is projected to reach €1.06m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of -13.26%, resulting in a projected market volume of €0.60m by 2028.
In the Online Dating market, the number of users is expected to amount to 4.8m users by 2028.
User penetration will be 9.4% in 2024 and is expected to hit 9.9% by 2028.
The average revenue per user (ARPU) is expected to amount to €0.24.
In global comparison, most revenue will be generated in the United States (€1,277.00m in 2024).
With a projected rate of 17.9%, the user penetration in the Online Dating market is highest in the United States.

Key regions: United States, China, Japan, Europe, Germany

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The Online Dating market in Argentina has been experiencing significant growth in recent years, driven by changing customer preferences and the increasing popularity of online dating platforms.

Customer preferences: In Argentina, like in many other countries, there has been a shift in customer preferences towards online dating platforms. This can be attributed to several factors. Firstly, the convenience and accessibility of these platforms have made it easier for people to connect and meet potential partners. Secondly, the stigma associated with online dating has decreased, leading to a wider acceptance of these platforms among the general population. Additionally, the younger generation, who are more tech-savvy, are more inclined to use online dating platforms as a way to meet new people.

Trends in the market: One of the key trends in the Online Dating market in Argentina is the increasing use of mobile dating apps. With the widespread adoption of smartphones and the availability of high-speed internet, more and more people are using mobile dating apps to find potential partners. These apps offer a seamless and user-friendly experience, allowing users to easily browse through profiles and connect with others. This trend is expected to continue as mobile usage continues to grow in the country. Another trend in the market is the rise of niche dating platforms. These platforms cater to specific interests or demographics, such as religious dating, LGBTQ+ dating, or senior dating. By targeting specific segments of the population, these platforms are able to provide a more tailored experience for users, increasing their chances of finding compatible partners. This trend reflects the growing demand for specialized dating services in Argentina.

Local special circumstances: Argentina has a unique cultural context that influences the Online Dating market. The country has a strong social culture, where people place a high value on personal connections and relationships. This, coupled with the increasing urbanization and busy lifestyles, has led to a growing demand for online dating platforms as a way to meet new people and form meaningful connections. Additionally, the relatively high rate of smartphone penetration in Argentina has also contributed to the popularity of online dating apps.

Underlying macroeconomic factors: The economic situation in Argentina has also had an impact on the Online Dating market. The country has experienced periods of economic instability and inflation, which have affected consumer spending patterns. During times of economic uncertainty, people may turn to online dating platforms as a cost-effective way to meet potential partners, as it eliminates the need for expensive dates or outings. This factor, combined with the increasing acceptance of online dating, has contributed to the growth of the market in Argentina. In conclusion, the Online Dating market in Argentina is experiencing growth due to changing customer preferences, the increasing popularity of mobile dating apps, and the unique cultural context of the country. The rise of niche dating platforms and the impact of macroeconomic factors also play a role in shaping the market. As technology continues to advance and societal attitudes towards online dating evolve, the market is expected to further expand in the coming years.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.