Market Insights Digital eServices Event Tickets

Cinema Tickets - Switzerland

Switzerland

Revenue in the Cinema Tickets market is projected to reach €95.66m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 1.64%, resulting in a projected market volume of €102.10m by 2028.
In the Cinema Tickets market, the number of users is expected to amount to 1.5m users by 2028.
User penetration will be 16.2% in 2024 and is expected to hit 16.1% by 2028.
The average revenue per user (ARPU) is expected to amount to €66.54.
In global comparison, most revenue will be generated in China (€6,457.00m in 2024).
With a projected rate of 22.8%, the user penetration in the Cinema Tickets market is highest in Norway.

Key regions: Europe, Asia, Japan, China, South Korea

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Analyst Opinion

The Cinema Tickets market in Switzerland is experiencing steady growth and development due to various factors.

Customer preferences: Swiss customers have shown a strong preference for cinema experiences, with a significant portion of the population regularly attending movies. This preference can be attributed to the high-quality cinema infrastructure in the country, which offers comfortable seating, state-of-the-art technology, and a wide range of movie choices. Swiss customers also value the social aspect of going to the cinema, as it provides an opportunity to spend time with friends and family. Additionally, the popularity of international films and the availability of subtitles in multiple languages cater to the diverse preferences of the Swiss population.

Trends in the market: One of the key trends in the Cinema Tickets market in Switzerland is the increasing popularity of online ticket booking. Customers are now able to conveniently purchase tickets through various online platforms, allowing them to choose their preferred seats and avoid long queues at the cinema. This trend is driven by the growing penetration of smartphones and internet access in the country, making online ticket booking a convenient and time-saving option for customers. Furthermore, online platforms often offer discounts and promotions, incentivizing customers to book tickets online. Another trend in the market is the rise of premium cinema experiences. Swiss customers are willing to pay a premium for enhanced movie experiences, such as luxury seating, gourmet food and beverages, and immersive technologies. This trend reflects the increasing demand for unique and immersive experiences, as well as the willingness of customers to spend more for added comfort and luxury.

Local special circumstances: Switzerland's unique multilingual and multicultural environment plays a significant role in shaping the Cinema Tickets market. The availability of movies in multiple languages, including German, French, Italian, and English, ensures that a wide range of customers can enjoy their preferred films. Additionally, Switzerland's strong economy and high disposable income levels contribute to the affordability of cinema tickets for many customers.

Underlying macroeconomic factors: The stable and prosperous economy of Switzerland provides a favorable environment for the growth of the Cinema Tickets market. The country's high standard of living and strong consumer purchasing power support the demand for cinema tickets. Furthermore, Switzerland's well-developed transportation infrastructure and efficient public transportation system make cinemas easily accessible to customers across the country. The presence of international film festivals and cultural events also contributes to the vibrancy of the Cinema Tickets market in Switzerland. Overall, the Cinema Tickets market in Switzerland is thriving due to customer preferences for cinema experiences, the adoption of online ticket booking, the demand for premium cinema experiences, the multilingual and multicultural environment, and the underlying macroeconomic factors. These factors create a positive outlook for the continued growth and development of the market in the future.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.