Market Insights Digital eServices Online Education

Online University Education - Switzerland

Switzerland

Revenue in the Online University Education market is projected to reach €148.80m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 11.37%, resulting in a projected market volume of €228.90m by 2028.
In the Online University Education market, the number of users is expected to amount to 129.6k users by 2028.
User penetration will be 1.0% in 2024 and is expected to hit 1.4% by 2028.
The average revenue per user (ARPU) is expected to amount to €1.65k.
In global comparison, most revenue will be generated in the United States (€76.31bn in 2024).
With a projected rate of 2.3%, the user penetration in the Online University Education market is highest in the United States.

Key regions: Germany, China, United States, South Korea, Europe

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The Online University Education market in Switzerland has been steadily growing in recent years, driven by various factors such as customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors.

Customer preferences: Switzerland has a highly educated population, with a strong emphasis on academic achievement. Many individuals in Switzerland are seeking to further their education and improve their career prospects. Online university education offers a convenient and flexible option for these individuals, allowing them to study at their own pace and from the comfort of their own homes. Additionally, online education provides access to a wide range of courses and programs that may not be available locally, allowing students to pursue their specific interests and career goals.

Trends in the market: One of the key trends in the online university education market in Switzerland is the increasing demand for specialized and industry-specific programs. As the job market becomes more competitive, individuals are looking for ways to differentiate themselves and acquire the specific skills and knowledge needed for their chosen field. Online universities are responding to this demand by offering a wide range of specialized programs in areas such as business, technology, healthcare, and finance. Another trend in the market is the integration of technology and interactive learning tools. Online universities are leveraging advancements in technology to create engaging and interactive learning experiences for students. This includes the use of virtual reality, augmented reality, and gamification to enhance the learning process and make it more immersive and enjoyable. These technological advancements are attracting students who are looking for a modern and innovative approach to education.

Local special circumstances: Switzerland is known for its high standard of education and its strong emphasis on quality. This reputation extends to online education as well, with Swiss online universities being recognized for their rigorous academic standards and accreditation. This has helped to build trust and credibility in the online education sector, attracting students both domestically and internationally. Additionally, Switzerland has a multicultural and multilingual population, with four official languages. Online universities in Switzerland are able to cater to this diversity by offering courses and programs in multiple languages, making education more accessible to a wider range of individuals.

Underlying macroeconomic factors: Switzerland has a strong economy and a high level of disposable income, which allows individuals to invest in their education. The country also has a well-developed infrastructure and advanced technology, making it easier for individuals to access online education platforms and resources. Furthermore, the COVID-19 pandemic has accelerated the growth of the online education market in Switzerland. With the closure of traditional educational institutions and the need for social distancing, many individuals have turned to online education as a viable alternative. This has led to increased awareness and acceptance of online university education, further fueling its growth. In conclusion, the Online University Education market in Switzerland is experiencing steady growth due to customer preferences for convenience and flexibility, trends in specialized and interactive learning, local special circumstances such as the country's reputation for quality education and multilingualism, and underlying macroeconomic factors such as a strong economy and the impact of the COVID-19 pandemic.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.