Market Insights Digital eServices Dating Services

Casual Dating - Switzerland

Switzerland

Revenue in the Casual Dating market is projected to reach €9.64m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 3.26%, resulting in a projected market volume of €10.96m by 2028.
In the Casual Dating market, the number of users is expected to amount to 397.1k users by 2028.
User penetration will be 4.2% in 2024 and is expected to hit 4.4% by 2028.
The average revenue per user (ARPU) is expected to amount to €25.61.
In global comparison, most revenue will be generated in the United States (€272.40m in 2024).
With a projected rate of 4.5%, the user penetration in the Casual Dating market is highest in the United States.

Key regions: United States, China, Japan, Germany, Europe

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Analyst Opinion

The Casual Dating market in Switzerland has been experiencing steady growth in recent years, driven by changing customer preferences and the increasing popularity of online dating platforms. Customer preferences in the Casual Dating market have shifted towards more casual and non-committal relationships, with individuals seeking short-term connections and casual encounters. This trend is not unique to Switzerland, as it reflects a global shift in societal attitudes towards relationships and dating. The convenience and anonymity offered by online dating platforms have made it easier for individuals to explore casual relationships without the pressures of traditional dating. One of the key trends in the Swiss Casual Dating market is the increasing popularity of mobile dating apps. These apps provide users with a convenient and discreet way to connect with potential partners, allowing them to browse profiles and chat with matches on the go. The ease of use and accessibility of these apps have made them particularly appealing to the younger generation, who are more comfortable with digital technology and are seeking casual relationships. Another trend in the market is the growing acceptance and normalization of casual dating in Swiss society. While traditional dating and long-term relationships still hold value, there is a growing acceptance of casual relationships as a legitimate choice for individuals. This shift in societal attitudes has contributed to the growth of the Casual Dating market, as more people feel comfortable exploring non-committal relationships. Local special circumstances in Switzerland also play a role in the development of the Casual Dating market. Switzerland is known for its high standard of living and busy work culture, which can make it challenging for individuals to find the time and energy for traditional dating. The convenience and efficiency of online dating platforms and mobile apps provide a solution to this challenge, allowing individuals to connect with potential partners without the need for extensive time and effort. Underlying macroeconomic factors also contribute to the growth of the Casual Dating market in Switzerland. The country has a stable economy and a high level of disposable income, which enables individuals to invest in their personal lives and explore different dating options. Additionally, Switzerland has a high percentage of single adults, creating a large potential customer base for the Casual Dating market. In conclusion, the Casual Dating market in Switzerland is experiencing growth due to changing customer preferences, the popularity of online dating platforms, and the acceptance of casual relationships in Swiss society. The convenience and efficiency of mobile dating apps, along with the busy work culture and high disposable income in the country, contribute to the development of the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.