Market Insights Digital eServices Event Tickets

Cinema Tickets - Serbia

Serbia

Revenue in the Cinema Tickets market is projected to reach €4.07m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 2.83%, resulting in a projected market volume of €4.55m by 2028.
In the Cinema Tickets market, the number of users is expected to amount to 346.6k users by 2028.
User penetration will be 4.8% in 2024 and is expected to hit 5.2% by 2028.
The average revenue per user (ARPU) is expected to amount to €12.50.
In global comparison, most revenue will be generated in China (€6,390.00m in 2024).
With a projected rate of 22.8%, the user penetration in the Cinema Tickets market is highest in Norway.

Key regions: Europe, Asia, Japan, China, South Korea

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The Cinema Tickets market in Serbia has witnessed significant growth in recent years, driven by changing customer preferences and local special circumstances.

Customer preferences: Serbian consumers have shown a growing interest in cinema experiences, with a preference for watching movies on the big screen. This can be attributed to the immersive experience and the social aspect of going to the cinema. Additionally, the availability of a wide range of movie genres and the introduction of new technologies, such as 3D and IMAX, have further enhanced the appeal of cinema tickets in Serbia.

Trends in the market: One of the key trends in the Cinema Tickets market in Serbia is the increasing popularity of local and regional films. Serbian audiences have shown a strong support for domestic cinema, leading to a rise in the production and release of Serbian movies. This trend has not only contributed to the growth of the local film industry but has also attracted more people to cinemas, resulting in higher demand for cinema tickets. Another trend in the market is the rise of multiplex cinemas. Multiplexes offer a variety of movie options and provide a more comfortable and convenient movie-watching experience. This trend has been driven by urbanization and the increasing disposable income of Serbian consumers. Multiplexes are often located in shopping malls or entertainment complexes, making them easily accessible to a larger audience.

Local special circumstances: Serbia has a strong cultural heritage and a rich history in filmmaking. The country has produced several critically acclaimed movies and has a vibrant film industry. This cultural significance of cinema in Serbia has contributed to the demand for cinema tickets and the overall growth of the market. Furthermore, the Serbian government has been actively supporting the film industry through various initiatives and incentives. This has encouraged local filmmakers and production companies to create more content, leading to a wider selection of movies for audiences to choose from. The government's support has also helped in the development of cinema infrastructure, including the establishment of modern multiplexes.

Underlying macroeconomic factors: The growth of the Cinema Tickets market in Serbia can be attributed to favorable macroeconomic factors. The country has experienced steady economic growth in recent years, resulting in an increase in disposable income and consumer spending. This has enabled more people to afford cinema tickets and indulge in leisure activities such as watching movies. Additionally, Serbia has witnessed a boom in the tourism industry, with an increasing number of international visitors. Tourists often seek out cultural experiences, including watching local films, which has further contributed to the demand for cinema tickets. In conclusion, the Cinema Tickets market in Serbia has experienced growth due to changing customer preferences, local special circumstances, and favorable macroeconomic factors. The increasing popularity of local films, the rise of multiplex cinemas, and government support for the film industry have all played a significant role in driving the market's development. With the continued growth of the Serbian economy and the ongoing support for the film industry, the Cinema Tickets market in Serbia is expected to continue its upward trajectory.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.