Market Insights Digital eServices Online Education

Online University Education - Serbia

Serbia

Revenue in the Online University Education market is projected to reach €16.81m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 6.23%, resulting in a projected market volume of €21.41m by 2028.
In the Online University Education market, the number of users is expected to amount to 42.3k users by 2028.
User penetration will be 0.5% in 2024 and is expected to hit 0.6% by 2028.
The average revenue per user (ARPU) is expected to amount to €0.49k.
In global comparison, most revenue will be generated in the United States (€75.52bn in 2024).
With a projected rate of 2.3%, the user penetration in the Online University Education market is highest in the United States.

Key regions: Germany, China, United States, South Korea, Europe

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Analyst Opinion

The Online University Education market in Serbia is experiencing significant growth and development.

Customer preferences: Serbian students are increasingly turning to online education as a convenient and flexible way to pursue higher education. Online university education offers the flexibility to study at their own pace and from the comfort of their own homes, which is particularly appealing to working professionals and individuals with other commitments. Additionally, the COVID-19 pandemic has accelerated the adoption of online learning platforms, as traditional universities shifted to remote learning models.

Trends in the market: One of the key trends in the Online University Education market in Serbia is the increasing availability of online degree programs offered by both domestic and international universities. This allows students to choose from a wide range of courses and programs that suit their interests and career goals. Furthermore, the market is witnessing the emergence of specialized online education platforms that offer courses in specific fields such as technology, business, and healthcare. These platforms provide students with the opportunity to acquire industry-specific skills and knowledge, enhancing their employability.

Local special circumstances: Serbia has a high literacy rate and a strong emphasis on education. However, the country's higher education system faces challenges such as limited capacity and resources. Online university education provides a solution to these challenges by expanding access to higher education and reducing the strain on traditional universities. Additionally, the cost of online education is often lower compared to traditional brick-and-mortar institutions, making it a more affordable option for many Serbian students.

Underlying macroeconomic factors: The growth of the Online University Education market in Serbia is also influenced by macroeconomic factors. The country has a relatively high unemployment rate, and individuals are increasingly seeking ways to enhance their skills and qualifications to improve their job prospects. Online university education offers a flexible and cost-effective way to acquire new skills and knowledge, making it an attractive option for individuals looking to upskill or reskill. Furthermore, the government of Serbia has recognized the importance of online education and has taken steps to support its development, including the implementation of policies and initiatives to promote the growth of the sector. In conclusion, the Online University Education market in Serbia is experiencing significant growth and development due to customer preferences for flexibility and convenience, the availability of a wide range of online degree programs, local special circumstances such as limited capacity in traditional universities, and underlying macroeconomic factors such as high unemployment rates and government support. This trend is expected to continue as more students recognize the benefits of online education and as the market continues to evolve to meet the changing needs of learners in Serbia.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.