Market Insights Digital eServices Online Gambling

Online Lottery - Serbia

Serbia

Revenue in the Online Lottery market is projected to reach €42.67m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 5.35%, resulting in a projected market volume of €52.56m by 2028.
In the Online Lottery market, the number of users is expected to amount to 62.1k users by 2028.
User penetration will be 0.7% in 2024 and is expected to hit 0.9% by 2028.
The average revenue per user (ARPU) is expected to amount to €0.87k.
In global comparison, most revenue will be generated in the United States (€5,270.00m in 2024).
With a projected rate of 6.5%, the user penetration in the Online Lottery market is highest in South Korea.

Key regions: Asia, Japan, South Korea, United States, Europe

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The Online Lottery market in Serbia has been experiencing significant growth in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors have all contributed to this development. Customer preferences play a crucial role in the growth of the Online Lottery market in Serbia. With the increasing popularity of online gambling, more people are turning to online lotteries for entertainment and the chance to win big prizes. The convenience of being able to participate in lotteries from the comfort of their own homes has also attracted a larger customer base. Additionally, the younger generation, which is more tech-savvy, is more inclined to participate in online lotteries compared to traditional methods. Several trends in the market have contributed to the growth of the Online Lottery market in Serbia. One of the key trends is the increasing use of mobile devices for online gambling. With the widespread availability of smartphones and the convenience they offer, more people are using their mobile devices to participate in online lotteries. This trend has led to the development of mobile applications and optimized websites to cater to the mobile gambling market. Another trend in the market is the introduction of innovative lottery formats and games. Online lotteries in Serbia are offering a wide range of games with different themes and gameplay mechanics to attract customers. This includes games with progressive jackpots, themed scratch cards, and interactive features. The introduction of these new formats and games has helped to keep customers engaged and interested in participating in online lotteries. Local special circumstances in Serbia have also contributed to the growth of the Online Lottery market. The regulatory environment in Serbia has become more favorable towards online gambling in recent years. The government has implemented regulations to ensure fair play and protect consumers, which has increased trust and confidence in online lotteries. Additionally, the increasing internet penetration rate in Serbia has made online lotteries more accessible to a larger portion of the population. Underlying macroeconomic factors have also played a role in the development of the Online Lottery market in Serbia. The improving economic conditions in the country have led to an increase in disposable income, allowing more people to participate in online lotteries. Furthermore, the COVID-19 pandemic has had an indirect impact on the market, as people have been spending more time at home and looking for online entertainment options. In conclusion, the Online Lottery market in Serbia has experienced significant growth due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. The convenience of online lotteries, the use of mobile devices, innovative game formats, favorable regulations, and improving economic conditions have all contributed to the development of the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.