App - Serbia

Serbia

The projected total revenue in the App market of Serbia is expected to reach €107.00m by 2022.
This estimate takes into account the annual growth rate, with a compound annual growth rate (CAGR 2022-2027) of 8.75%.
Based on this growth rate, the projected market volume by 2027 is estimated to be €168.50m.
Within the App market of Serbia, the projected revenue from in-app purchases (IAP) is expected to reach €65.76m in 2022.
Additionally, the revenue from paid apps is projected to reach €3.31m, and the revenue from advertising is estimated to be €37.97m in the same year.
In terms of downloads, the App market of Serbia is projected to reach 307.60m downloads downloads in 2022.
Currently, the average revenue per download is expected to be €0.35.
When comparing the global App market, it is worth noting that in China generates the highest revenue, with an estimated revenue of €154.60bn in 2022.

Key regions: China, United States, Europe, Germany, Asia

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Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.