Market Insights Digital eServices Event Tickets

Cinema Tickets - Poland

Poland

Revenue in the Cinema Tickets market is projected to reach €75.35m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 1.68%, resulting in a projected market volume of €80.54m by 2028.
In the Cinema Tickets market, the number of users is expected to amount to 3.4m users by 2028.
User penetration will be 9.0% in 2024 and is expected to hit 9.2% by 2028.
The average revenue per user (ARPU) is expected to amount to €22.37.
In global comparison, most revenue will be generated in China (€6,390.00m in 2024).
With a projected rate of 22.8%, the user penetration in the Cinema Tickets market is highest in Norway.

Key regions: Europe, Asia, Japan, China, South Korea

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Analyst Opinion

The Cinema Tickets market in Poland has been experiencing steady growth in recent years, driven by changing customer preferences and favorable local special circumstances.

Customer preferences: One of the key reasons for the growth of the Cinema Tickets market in Poland is the increasing demand for entertainment experiences. People are looking for ways to escape from their daily routines and immerse themselves in a different world, and going to the cinema provides them with that opportunity. Additionally, the popularity of movies and TV shows has been on the rise, with more and more people following the latest releases and eagerly waiting to see them on the big screen. This has led to a higher demand for cinema tickets in Poland.

Trends in the market: One of the major trends in the Cinema Tickets market in Poland is the rise of digital ticketing platforms. With the advancement of technology, people now have the convenience of booking their cinema tickets online, saving time and effort. This trend has been further accelerated by the COVID-19 pandemic, as it has encouraged contactless transactions and reduced the need for physical interaction. As a result, online ticketing platforms have gained popularity among consumers, contributing to the growth of the Cinema Tickets market in Poland. Another trend in the market is the increasing popularity of premium cinema experiences. Moviegoers are willing to pay a premium for enhanced cinema experiences, such as IMAX screens, 3D movies, and luxury seating. These premium experiences provide a more immersive and enjoyable movie-watching experience, attracting a larger number of customers. As a result, cinema operators in Poland have been investing in upgrading their facilities and offering these premium experiences to cater to the growing demand.

Local special circumstances: Poland has a vibrant film industry, with a rich history of producing critically acclaimed movies. The country has also been host to several international film festivals, which have helped to promote the local film industry and attract a global audience. This has created a sense of pride and enthusiasm among the Polish population, leading to a higher interest in cinema and a greater demand for cinema tickets.

Underlying macroeconomic factors: The growing Cinema Tickets market in Poland can also be attributed to the country's overall economic development. As Poland continues to experience economic growth and rising disposable incomes, people have more money to spend on leisure activities like going to the cinema. Additionally, the increasing urbanization and modernization of cities in Poland have led to the development of multiplex cinemas and entertainment complexes, providing people with more options and convenience when it comes to watching movies. These factors have contributed to the positive growth of the Cinema Tickets market in Poland.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.