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Sport Events - Poland

Poland

Revenue in the Sport Events market is projected to reach €93.45m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 2.06%, resulting in a projected market volume of €101.40m by 2028.
In the Sport Events market, the number of users is expected to amount to 2.0m users by 2028.
User penetration will be 5.3% in 2024 and is expected to hit 5.5% by 2028.
The average revenue per user (ARPU) is expected to amount to €46.44.
In global comparison, most revenue will be generated in the United States (€15,080.00m in 2024).
With a projected rate of 17.1%, the user penetration in the Sport Events market is highest in Luxembourg.

Key regions: India, Brazil, Germany, South Korea, China

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Analyst Opinion

The Sport Events market in Poland has been experiencing significant growth in recent years, driven by several factors.

Customer preferences: Polish consumers have shown a strong interest in sports and a willingness to participate in and attend sporting events. The popularity of sports such as football, basketball, and volleyball has led to a high demand for tickets to matches and tournaments. Additionally, there is a growing interest in niche sports such as cycling, running, and martial arts, which has created opportunities for new sporting events to cater to these preferences.

Trends in the market: One of the key trends in the Sport Events market in Poland is the increasing number of international sporting events being hosted in the country. Poland has successfully hosted major events such as the UEFA European Championship and the World Athletics Championships, attracting a large number of visitors from around the world. This trend is expected to continue as Poland's reputation as a sporting destination grows. Another trend in the market is the rise of corporate sponsorship and advertising in sports events. Companies are recognizing the value of associating their brands with popular sports teams and events, and are investing heavily in sponsorship deals and advertising campaigns. This trend is driving revenue growth in the Sport Events market, as companies are willing to pay a premium to reach a large and engaged audience.

Local special circumstances: Poland's geographic location in Central Europe makes it an attractive destination for international sporting events. Its well-developed infrastructure, modern stadiums, and strong sports culture make it an ideal host for major tournaments. Additionally, Poland's relatively low cost of living compared to Western European countries makes it an affordable option for both participants and spectators.

Underlying macroeconomic factors: The growing Sport Events market in Poland is also influenced by underlying macroeconomic factors. Poland has experienced steady economic growth in recent years, which has led to an increase in disposable income and consumer spending. This has allowed more people to afford tickets to sporting events and participate in sports activities. Additionally, the government has been actively promoting sports and healthy lifestyles, which has further contributed to the growth of the Sport Events market. In conclusion, the Sport Events market in Poland is thriving due to customer preferences for sports, the hosting of international events, the rise of corporate sponsorship, the country's geographic location, and underlying macroeconomic factors. These factors have created a favorable environment for the growth of the market, and it is expected to continue to expand in the coming years.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.