Event Tickets - Poland

Poland

Revenue in the Event Tickets market is projected to reach €424.50m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 2.24%, resulting in a projected market volume of €463.90m by 2028.
The Music Events market has a projected market volume of €255.70m in 2024.
In global comparison, most revenue will be generated in the United States (€33,280.00m in 2024).
The average revenue per user (ARPU) in the Event Tickets market is projected to amount to €63.05 in 2024.
In the Event Tickets market, the number of users is expected to amount to 6.9m users by 2028.
User penetration in the Event Tickets market will be at 17.9% in 2024.

Key regions: Germany, India, China, Europe, Japan

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Analyst Opinion

The Event Tickets market in Poland is experiencing significant growth and development.

Customer preferences: Customers in Poland have shown a strong preference for attending live events and experiences. This includes concerts, sports games, theater performances, and festivals. The demand for event tickets has been steadily increasing as people seek out opportunities to engage in cultural and entertainment activities.

Trends in the market: One of the key trends in the Event Tickets market in Poland is the rise of online ticket sales. With the increasing availability of internet access and the convenience of online shopping, more and more customers are choosing to purchase their event tickets online. This trend has been further accelerated by the COVID-19 pandemic, which has led to a greater reliance on digital platforms for ticket sales. Online ticketing platforms have also made it easier for customers to compare prices, choose preferred seating options, and receive electronic tickets, enhancing the overall customer experience. Another trend in the market is the growing popularity of international events in Poland. The country has become a sought-after destination for major concerts, sports tournaments, and cultural festivals. This has attracted a large number of tourists and visitors, contributing to the increased demand for event tickets. Additionally, the rise of social media and online influencers has played a significant role in promoting these international events and generating excitement among potential attendees.

Local special circumstances: Poland has a rich cultural heritage and a vibrant arts scene, which has contributed to the popularity of live events in the country. The Polish people have a strong appreciation for music, theater, and sports, and this has translated into a high demand for event tickets. Furthermore, the affordability of event tickets in Poland compared to other European countries has made it an attractive destination for both local and international event-goers.

Underlying macroeconomic factors: The growing economy in Poland has had a positive impact on the Event Tickets market. As disposable incomes have increased, more people have the financial means to attend live events and purchase event tickets. Additionally, the rise of the middle class in Poland has led to a greater emphasis on leisure and entertainment, further driving the demand for event tickets. In conclusion, the Event Tickets market in Poland is witnessing significant growth and development. Customer preferences for live events, the rise of online ticket sales, the popularity of international events, the country's rich cultural heritage, and the growing economy are all contributing factors to this growth. As the market continues to evolve, it is expected that the demand for event tickets in Poland will continue to rise.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.