Digital Health - Poland

Poland

In 2024, the Digital Health market in Poland is projected to reach a revenue of €2,145.00m.
It is expected to show an annual growth rate (CAGR 2024-2029) of 11.74%, resulting in a projected market volume of €3,736.00m by 2029.
The average revenue per user (ARPU) is estimated to be €199.10.
When compared globally, United States is expected to generate the highest revenue in the Digital Health market, reaching €43,240.00m in 2024.
Among the different markets, Digital Treatment & Care is anticipated to be the largest, with a total revenue value of €1,684.00m in 2024.
In Poland, the digital health market is experiencing a surge in telemedicine adoption, with a growing number of patients opting for remote consultations with healthcare professionals.

Key regions: United States, China, Japan, Asia, Europe

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Analyst Opinion

The Digital Health market in Poland is experiencing significant growth and transformation, driven by various factors shaping consumer behavior and healthcare practices in the country.

Customer preferences: Consumers in Poland are increasingly embracing digital health solutions for convenience, accessibility, and personalized care. The demand for online doctor consultations is rising as patients seek quick medical advice without the need for physical appointments. Additionally, the digital fitness and well-being sector is gaining traction as individuals prioritize health and wellness, especially in the wake of the COVID-19 pandemic.

Trends in the market: In Poland, there is a noticeable trend towards integrating digital treatment and care services into traditional healthcare systems. This shift is fueled by the need to improve healthcare efficiency, reduce waiting times, and enhance patient outcomes. Moreover, the adoption of wearable devices and health tracking apps is on the rise, indicating a growing interest in self-monitoring and preventive healthcare measures among the population.

Local special circumstances: One of the unique aspects influencing the Digital Health market in Poland is the country's robust telemedicine infrastructure. The well-established telehealth networks and supportive regulatory environment have accelerated the adoption of online doctor consultations and remote monitoring solutions. Furthermore, the presence of tech-savvy consumers and a burgeoning startup ecosystem are driving innovation in digital health technologies tailored to the Polish market.

Underlying macroeconomic factors: The economic landscape in Poland, characterized by steady GDP growth and increasing healthcare expenditure, provides a favorable environment for the expansion of the Digital Health market. As disposable incomes rise and healthcare awareness grows, more individuals are willing to invest in digital health tools and services to proactively manage their well-being. Additionally, government initiatives to promote telemedicine and digital healthcare solutions further stimulate market growth and accessibility across the country.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.