Market Insights Digital Digital Health Digital Fitness & Well-Being

Fitness Trackers - Poland

Poland

Poland is no exception to the growing trend in the Fitness-Tracker market.
In 2024, the projected revenue for this market is estimated to reach €317.60m Polish złoty.
Looking ahead, the market is expected to experience a steady annual growth rate (CAGR 2024-2029) of 6.73%, resulting in a projected market volume of €439.80m Polish złoty by 2029.
When it comes to user penetration, in Poland is expected to have a rate of 12.24% in 2024, indicating that [penetration_currentlayer_yeartoday] of the population will be using fitness trackers.
By 2029, this figure is projected to increase to 18.30%, suggesting a rise in popularity and adoption of these devices among Polish consumers.
In terms of average revenue per user (ARPU), each individual using fitness trackers in Poland is expected to contribute approximately €64.50 Polish złoty to the market's revenue.
It is worth noting that while in Poland shows promising growth in the Fitness-Tracker market, it is important to consider the global landscape.
In 2024, the majority of revenue in this market is projected to be generated United States, with an estimated amount of €10,190.00m Polish złoty.
This highlights the significant presence and market dominance of United States in the fitness tracker industry.
Poland's fitness tracker market is booming, with a surge in demand for wearable devices to track health and fitness goals.

Key regions: Canada, Asia, United Kingdom, Italy, Japan

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Región

Comparación de regiones

Moneda

Analyst Opinion

The Fitness Trackers market in Poland is experiencing a significant growth trajectory driven by increasing consumer awareness about health and well-being.

Customer preferences: Consumers in Poland are increasingly prioritizing their health and fitness, leading to a growing demand for digital fitness and well-being solutions. The convenience and accessibility of fitness trackers appeal to individuals looking to monitor their physical activity, set fitness goals, and track their progress over time. Moreover, the integration of advanced features such as heart rate monitoring, sleep tracking, and GPS navigation enhances the overall user experience and meets the evolving needs of health-conscious customers.

Trends in the market: One notable trend in the Fitness Trackers market in Poland is the rising popularity of online doctor consultation services integrated into fitness tracker platforms. This trend reflects the growing emphasis on holistic health management, where individuals can not only track their physical activity but also consult healthcare professionals remotely for personalized advice and guidance. Additionally, the market is witnessing a surge in the adoption of digital treatment and care solutions, allowing users to access virtual healthcare services and receive treatment recommendations based on their fitness data.

Local special circumstances: In Poland, the Fitness Trackers market is influenced by the country's shifting healthcare landscape and increasing digitalization of healthcare services. With a growing focus on preventive healthcare and wellness initiatives, consumers are turning to fitness trackers as tools for proactive health management. Furthermore, the integration of online doctor consultation services caters to the demand for convenient and efficient healthcare solutions, especially in remote or underserved areas where access to traditional healthcare facilities may be limited.

Underlying macroeconomic factors: The development of the Fitness Trackers market in Poland is also supported by favorable macroeconomic factors such as increasing disposable income levels, technological advancements, and a rising awareness of the importance of health and fitness. As the country continues to embrace digital innovation in healthcare and wellness, the Fitness Trackers market is poised for further growth and expansion.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.