Market Insights Digital eServices Dating Services

Matchmaking - South America

South America

Revenue in the Matchmaking market is projected to reach €93.72m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 0.66%, resulting in a projected market volume of €96.23m by 2028.
In the Matchmaking market, the number of users is expected to amount to 4.5m users by 2028.
User penetration will be 1.0% in 2024 and is expected to hit 1.1% by 2028.
The average revenue per user (ARPU) is expected to amount to €23.60.
In global comparison, most revenue will be generated in China (€1,111.00m in 2024).
With a projected rate of 3.8%, the user penetration in the Matchmaking market is highest in South Korea.

Key regions: India, South Korea, China, Asia, United States

Mercado

Región

Comparación de regiones

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Analyst Opinion

The Matchmaking market in South America has been experiencing significant growth in recent years, driven by changing customer preferences and the unique local circumstances in the region.

Customer preferences: In South America, there is a growing demand for matchmaking services due to the increasing number of singles and a shift in societal norms. With busy lifestyles and limited time for traditional dating, many individuals are turning to matchmaking services to find compatible partners. Additionally, the younger generation in South America is more open to the idea of using technology to meet new people, further fueling the demand for online matchmaking platforms.

Trends in the market: One of the key trends in the South American matchmaking market is the rise of online platforms. These platforms provide a convenient and efficient way for individuals to connect with potential partners, offering features such as personality matching algorithms and chat functionalities. The popularity of these platforms has been further boosted by the COVID-19 pandemic, as people turned to online dating to meet new people while adhering to social distancing measures. Another trend in the South American matchmaking market is the increasing focus on niche markets. Matchmaking services are catering to specific demographics, such as professionals, LGBTQ+ individuals, and seniors. By targeting these niche markets, matchmaking companies can provide more tailored services and increase their chances of success.

Local special circumstances: South America is a diverse region with different cultural norms and preferences when it comes to dating and relationships. For example, in countries like Brazil and Argentina, there is a strong emphasis on personal connections and chemistry in relationships. This has led to the development of matchmaking services that prioritize face-to-face interactions and personalized matchmaking. Furthermore, the economic disparities in South America also play a role in shaping the matchmaking market. In countries with higher levels of economic development, such as Chile and Uruguay, there is a greater demand for premium matchmaking services that offer more personalized and exclusive experiences. On the other hand, in countries with lower levels of economic development, such as Bolivia and Paraguay, there is a greater demand for affordable and accessible matchmaking services.

Underlying macroeconomic factors: The growth of the matchmaking market in South America is also influenced by underlying macroeconomic factors. As the region experiences economic growth and rising disposable incomes, more individuals are willing to invest in matchmaking services. Additionally, the increasing urbanization and globalization in South America have led to changes in social dynamics, with more people moving to cities and seeking new ways to meet potential partners. In conclusion, the matchmaking market in South America is developing rapidly due to changing customer preferences, the rise of online platforms, and the unique local circumstances in the region. As the market continues to evolve, matchmaking companies will need to adapt to the specific needs and preferences of the South American market to stay competitive.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.