Market Insights Digital eServices Online Education

Online Learning Platforms - South America

South America

Revenue in the Online Learning Platforms market is projected to reach €0.94bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 29.94%, resulting in a projected market volume of €2.68bn by 2028.
In the Online Learning Platforms market, the number of users is expected to amount to 63.0m users by 2028.
User penetration will be 11.4% in 2024 and is expected to hit 14.9% by 2028.
The average revenue per user (ARPU) is expected to amount to €19.95.
In global comparison, most revenue will be generated in China (€37,250.00m in 2024).
With a projected rate of 21.0%, the user penetration in the Online Learning Platforms market is highest in China.

Key regions: Germany, Brazil, Japan, South Korea, India

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Analyst Opinion

The Online Learning Platforms market in South America is experiencing significant growth and development.

Customer preferences: Customers in South America are increasingly turning to online learning platforms as a convenient and flexible way to acquire new skills and knowledge. The convenience of being able to access educational content from anywhere and at any time is a major factor driving the popularity of online learning platforms. Additionally, the wide range of courses and subjects available on these platforms allows customers to choose the topics that are most relevant to their interests and career goals.

Trends in the market: One of the key trends in the South American online learning platforms market is the increasing demand for language learning courses. South America is a diverse region with many different languages spoken, and there is a growing interest in learning languages such as English, Spanish, and Portuguese. Online learning platforms provide a convenient and affordable way for individuals to learn these languages at their own pace. Another trend in the market is the rise of professional development courses. As the job market becomes increasingly competitive, individuals are seeking ways to enhance their skills and make themselves more marketable to employers. Online learning platforms offer a wide range of professional development courses that cover topics such as project management, digital marketing, and data analysis.

Local special circumstances: South America has a large and growing population of young people who are eager to acquire new skills and improve their career prospects. Online learning platforms provide an accessible and affordable way for these individuals to gain the knowledge they need to succeed in their chosen fields. Additionally, South America has a diverse educational landscape, with varying levels of access to quality education. Online learning platforms help to bridge this gap by providing educational opportunities to individuals who may not have access to traditional educational institutions.

Underlying macroeconomic factors: The South American economy has been experiencing steady growth in recent years, and this has had a positive impact on the online learning platforms market. As the economy grows, individuals have more disposable income to spend on personal development and education. Additionally, the increasing digitization of the economy has created a demand for digital skills, which can be acquired through online learning platforms. The South American governments have also recognized the importance of education and are investing in initiatives to promote online learning platforms and improve access to quality education for all. In conclusion, the Online Learning Platforms market in South America is witnessing significant growth and development due to customer preferences for convenience and flexibility, trends such as language learning and professional development courses, local special circumstances such as a young population and varying access to education, and underlying macroeconomic factors such as economic growth and government initiatives. As the market continues to evolve, online learning platforms are likely to play an increasingly important role in the education landscape of South America.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.